Are There Other Ways Around Content?
If you are like me, the person who is always struggling for time to write, then there’s no doubt the most recent Whiteboard Friday has got you thinking too.
Since Penguin it has gone without saying that content marketing is the most effective (yet timely) path for good SEO. Although the thought of generating some creative blogs and infographics excites me, the reality to this is that brainstorming ideas that will actually be link worthy is timely and with a client base of around 320 clients it proves somewhat difficult.
So, why not give the SEO work you do a helping hand and compliment your practices with some alternative paths to generate some quality links as well?
Path one – Relationships, Reputation and Word of Mouth
If you have a credible reputation and good customer loyalty then chances are people will recommend you authentically. It’s because of the work your business carries out and the positive customer service people experience that can generate tons of links to your site.
Path two – REALLY GOOD Advertising
You know that those big brands that do a lot of advertising online and offline attract a lot of attention and awareness. The ones who are creative and inventive with those ads are the ones who have endless amounts of people watching their advertising on YouTube.
Take for instance the most recent (and by far my favourite) Christmas advertisement from John Lewis. It has already generated 883,906 views since the 9th November, so roughly that works out at about 205 views a minute (if my slightly questionable mathematics is anything to go by!).
The likes of John Lewis can monetize advertising at a good rate. They are able to have success on the web by turning their advertising into their content.
Path three: Building a Community
Whether building a community through your own website or through social media, it saves you creating a lot of the stuff yourself. Lots of user engagement means lots of links and less content creation for you!
Path four: Viral Products and Services
Inherently viral products and services are highly beneficial. Repetitive use and sharing as part of the service means that you can spend less time investing in content as your service is continuously getting used and shared anyway.
The best example of this is SurveyMonkey – the first time you use it is when a friend sends you a link to a survey they wanted you to fill out. When it comes to creating your own survey you are automatically reminded of Survey Monkey.
When forming your online marketing campaign you should ask yourself what your strengths are from a marketing perspective: Do you have a product that has to be shared each time it is used? Do you have incredible customer service standards? Do you have the most unique advertising ideas in your industry?
Remember that the world of SEO is evolving and the picture of marketing on the web is not just about search, social or content it’s all these things. If you’re willing to invest in your business then you will reap the returns.