Copywriting
How Can Blogging Link with your Social Media Campaigns?
With Facebook and Twitter now a constant fixture of most people’s lives (get out of bed, update status, have breakfast, check comments on aforementi...
Harness the power of blogging – Part 2
In the first of this two-part blog, I looked at why blogging is something that companies should embrace. To recap briefly, blogging is an excellent wa...
Don’t Quit on Copywriting
As an SEO copywriter, you are tasked with creating informative articles, blog commentaries and newsworthy copy that not only draws attention to a webs...
Harness the power of blogging – Part 1
Talk to someone about blogging and they’ll either chew your ear off for hours on end about their own blog, or their eyes will glaze over, usually be...
How to Insert Keywords the Natural Way – Part 2
This blog is the second and final edition of my 10 tips on how to include keywords in your website copy without impacting on writing quality, whilst s...
Pay Attention to your Writing
Most businesses now use blogging and social media as part of their internet marketing. Both methods of communication are different overall, yet one im...
Can You Write Clickable Blog Titles?
Recently I have written about how you can increase the likelihood that your content will go 'viral', and how much this can contribute to the success o...
How to Insert Keywords the Natural Way – Part 1
I'm still quite surprised to see such a large amount of companies that believe the amount of keywords they can shoe-in to their website’s copy matte...
Good Writing Counts
When you search the internet for something in particular, how many sites do you visit? Of these, how many do you stay on for more than a minute before...
Why it’s Pointless to Target Misspelt Keywords in SEO
Not every single one of your potential customers will know how to spell every word in the dictionary, or, more specifically, in your keyword list. It...
People’s attention spans are getting shorter and shorter, and… sorry, what was I saying?
One of the most important things about writing copy is that it needs to grab people’s attention. This is the fundamental principle of marketing and...
What will your social media resolutions be for 2012?
To say 2011 was a big year for social media may be somewhat of an understatement, but what will you vow to change in 2012? If I could prompt you to do...
Keyword Targeting and Content Creation - A Blossoming Relationship
Keyword Targeting and Content Creation - A Blossoming Relationship It is quite often that keyword research and content creation are approached separa...
The Thoughts of a Grammar Geek
Q: How does Santa refer to his children? A: Subordinate Clauses Anyone? No? Well I find it funny. Not only is it seasonally topical and incredibly ch...
Creating the Best Content for your Site
You want people to enjoy visiting your website. Of course you do. Otherwise, why would they possibly want to come back? As with creating anything for...
Designing Blog Content For Comments
For many businesses whose websites are undergoing search engine optimisation, a blog will usually be suggested as a feature of the search marketing st...
