Copywriting
Are There Other Ways Around Content?
If you are like me, the person who is always struggling for time to write, then there’s no doubt the most recent Whiteboard Friday has got you thinking too. Since Penguin it has gone without saying that content marketing is the most effective (yet timely) path for good SEO. Although the thought of generating some creative blogs and infograph...
What role does content now play in SEO?
A lot of people in SEO seem to be very fickle. A phrase I often heard when I began working in the industry was that 'content is King', and it was used liberally in blogs and in internet marketing forum threads by people lacking in imagination. RANDOM DISCLAIMER – I used the phrase 'content is King' in the past, but that...
Writing Sales Copy for SEO
A while back I posted a blog about the role that content plays in a modern SEO strategy. One point I briefly alluded to was that it is multifaceted, and in this blog I hope to expand on one of those facets…content as a sales tool! I know for many people reading sales copy is bad enough, so the prospect of reading about the creation of...
Writing Content with Fewer Keywords: Easier or Harder?
Over the past couple of years, writing content has changed. Gone are the days of trying to get six or seven occurrences of several keywords into a 750 word piece. Gone are the days of trying to figure out ways to slip such phrases as ‘small hats red Stafford’ in again and again without it seeming absurd. Now, thanks to various algorit...
Copywriting - Think benefits, not features
When writing copy, it can be all too easy to simply focus on what you sell. After all, your products are what bring in the money, and it might seem a little odd to suggest not focusing on what you’re selling. Let me clarify. It’s not enough to just talk about your products in terms of their features. These features are all very nice bu...
Guest Blogging can still be great!
People in SEO and digital marketing are always keen to latch on to the latest trends. Infographics were popular for a while (and they can still be good for link building purposes if done properly), but now they just seem to be ham-fisted, contrived attempts at link bait. The latest trend seems to be guest blog posting – just point...
Is Article Marketing still important in Search Marketing?
Over the last couple of months, it seems that there has been a real boom in the digital marketing sphere about 'content marketing'. I'm pretty sure this upsurge in online chatter is connected with Google's Panda/Penguin algorithm updates, and how it forced people into the realisation that successful search marketing was about...
Why Content Marketing is the next 'big thing' in Internet Marketing
If you're a regular reader of the SEO Moz blog you'll notice there have been a lot of articles popping up about content, content marketing and content production advice when working in 'boring' niches. A quick bit of research over at Google's Blog Search will show that they aren't the only ones discussing content marke...
‘Boring’ Niches get Creative
Thinking about creative content for your ‘niche’ industry isn’t always easy –in the world of SEO it is important to display high quality, valuable content on a page that is relevant to the search term. Search Engines and customers alike are no longer satisfied with a simple product website, they like to see creative in...
Using the Google Keyword Tool for Longtail Content
Keyword research is an integral part of every search marketing campaign, and it's something we have a lot of experience with at Click Consult. It's important to target keywords that not only generate the highest search volumes relevant to the niche the client is targeting, but it's also important to target words and phrases that a...
How Can Blogging Link with your Social Media Campaigns?
With Facebook and Twitter now a constant fixture of most people’s lives (get out of bed, update status, have breakfast, check comments on aforementioned status etc.), can business blogging still reap rewards, or should you stick solely to these most popular forms of social media? This is a question you may reasonably ask, seeing as people are now...
Harness the power of blogging – Part 2
In the first of this two-part blog, I looked at why blogging is something that companies should embrace. To recap briefly, blogging is an excellent way of improving your SEO and climbing up the SERPS as Google loves fresh, new content and will constantly crawl to find what’s recently been added. It’s also effective in creating a social communit...
Don’t Quit on Copywriting
As an SEO copywriter, you are tasked with creating informative articles, blog commentaries and newsworthy copy that not only draws attention to a website, but retains a steady readership. In order to become a go-to resource for all the latest happenings in your industry, creating a well-written and regularly updated blog, whilst ensuring that the...
Harness the power of blogging – Part 1
Talk to someone about blogging and they’ll either chew your ear off for hours on end about their own blog, or their eyes will glaze over, usually because they simply don’t understand it. There’s a good chance that those who exhibit the latter response believe blogging is nothing more than an activity for those frustrated creative types with t...
How to Insert Keywords the Natural Way – Part 2
This blog is the second and final edition of my 10 tips on how to include keywords in your website copy without impacting on writing quality, whilst still grabbing Google’s attention. This will cover the final 5 pointers that I’ve come up with. To read my first five tips on this subject, take a look at my earlier post ‘How to Insert Keywords...
Pay Attention to your Writing
Most businesses now use blogging and social media as part of their internet marketing. Both methods of communication are different overall, yet one important aspect remains the same: the writer will need to be concise, coherent and employ the proper tone to speak with customers. Maintaining a presence on Facebook or Twitter (to name just a couple o...