Internet Marketing Blog » Web Design Glossary

Tell your story online

Richard — Tue, 29 Sep 2009 08:07:10 +0000

There’s no doubt that in today’s day and age any business that wants to establish itself as a reputable business has got to have a decent web page. A web page gives a full account of who you are, who your company is and what areas of expertise you operate in. A web page is crucial to building rapport with old and new clients alike.

So how do you go about planning, designing and launching your website when web design is not your field of expertise? The answer is that you do not. We have been involved in web design for the better part of this last decade and have built incredible websites for our customers.

As leaders in the field of web design we are able to present you with the latest technological advances to further enhance your website and the traffic that you generate to your website by advising you on what these new and upcoming technologies are. We know that traffic generation is not enough but that it needs to translate into sales.

Design a web to catch the fly

The very same way that a spider will spin a web to catch its prey, a website has got to be appealing enough to draw the customer in and then convert them from a browser to a buyer. The correct web design will do wonders to creating a visually appealing yet sales driven website that will increase the rate of conversion from browsers to buyers.

Should you wish to employ testimonials on your website as an added arsenal to your sales pitch then these are the kinds of features that we will consult you on and, if given the go ahead, we will build into your website. Check out our examples from past and current clients and give us a call today.

How Good Web Design Helps Good web design shouldn't be a desirable trait for a...
Affiliating with the right partners In the world of affiliate marketing,… everything comes down to...
Web Design Equals Online Success Online trading means your customers do not come to your...

Web Hosting Glossary Terms: Dedicated Server

Click Consult — Mon, 03 Nov 2008 09:40:46 +0000

A dedicated server, as the name eludes to, is a form of web hosting that allows an individual or business the complete use of an entire server. While a VPS offers a lot of the same benefits it still only offers a partitioned portion of the physical server for each account but a dedicated server, sometimes referred to as a private server, offers the complete physical capabilities including the storage capacity of that server.

A dedicated server is the ultimate in web hosting allowing for the installation of any software, the storage of any files or documents, and complete control over exactly what happens on that server. Dedicated servers are usually leased on an annual basis allowing the added benefit that the physical unit is maintained by the data centre owner or the web host as well as the fact that there is no need to find the storage space with appropriate climate for the storage of your own server. You can also usually gain access to a new server on a regular basis or have your existing server upgrades as part of the dedicated server package.

A dedicated server will not usually prove necessary except for the very largest and most populous of websites or those that require the complete security that can be offered with a dedicated server. The majority of websites struggle to use their storage capacity on a shared hosting account and for those that reach these limits, a VPS is the next step up.

Web Hosting Glossary Terms: VPS VPS is short for Virtual Private Server and is a...
Types Of Web Hosting In order to publish a website on the Internet you...
Web Hosting Basics Choosing the right web host is a critical part of...

Web Hosting Glossary Terms: VPS

Click Consult — Fri, 31 Oct 2008 10:24:24 +0000

VPS is short for Virtual Private Server and is a type of website hosting account that offers a large amount of storage space as well as a number of other benefits for the website owner. However, the majority of websites would not require this level of hosting with the basic account being the most commonly used form of web hosting account.

While a private server or dedicated server allows the use of an entire physical server, a VPS is effectively a solution lies somewhere between this and a shared hosting account. A single physical server is partitioned so that there are effectively a small number of virtual servers. The Virtual Private Servers operate completely independently of one another even though they are all on the same physical server or computer.

In most cases, a VPS offers a much greater percentage of the server than a shared hosting account would. Shared hosting can see dozens or even hundreds of websites residing on the same server while a VPS will restrict this number to considerably fewer accounts. This obviously allows for greater storage space when compared to a shared hosting account.

To all intents and purposes, a VPS offers almost all of the same benefits as a private or dedicated server except that the limitations are not physical but software based. Each account is usually able to administer their own VPS and can install any software or applications because the partition in the server allows complete security for each virtual entity.

Web Hosting Basics Choosing the right web host is a critical part of...
Web Hosting Glossary Terms: Dedicated Server A dedicated server, as the name eludes to, is a...
Types Of Web Hosting In order to publish a website on the Internet you...

Web Hosting Glossary Terms: Shopping Cart

Dan — Thu, 30 Oct 2008 11:40:14 +0000

Shopping cart software is the software that is used by ecommerce websites to advertise and subsequently sell their products or services. Good shopping cart software can be added to a website and allows for anybody with any degree of programming or web development experience to add and maintain an online product catalogue. Advanced reporting, site wide postage and tax rates, and many other features can be included in shopping cart software making it a highly beneficial addition to your site if you sell any products of your own.

Many shopping cart packages are open source, meaning that they are free to use in most instances. However, this doesn't necessarily mean they represent the best option in the form that you first download them. Customising these open source shopping carts can provide you with the precise features and the exact appearance that you want on your website. A lot of ecommerce web development companies offer this as part of their development services.

Shopping carts should be simple and intuitive for both consumers and site owners. This is especially true for sites that will include a large number of different items. Good categorisation and intuitive navigation is critical in these cases and can mean the difference between managing a successful online shop or being left confused by the failure of your new ecommerce web development. Check that the shopping cart you are considering offers good navigation and the simple addition of new items as well as the extra features that you require.

Choosing Shopping Cart Software If you're managing your own e-commerce based website then you...
Do You Offer Ecommerce? Websites that sell their own products or services, or directly...
Accepting Online Payments If your website will be used to sell products or...

Web Hosting Glossary Terms: Web 2.0

Click Consult — Wed, 29 Oct 2008 10:56:40 +0000

Web 2.0 is a term that has been used a lot in recent months and years, primarily because we are said to have entered the phase of Internet evolution that it refers to. Where web 1.0 was accepted as being the widespread introduction of the commercial Internet and the text based sites that were considered cutting edge, web 2.0 is the advance of the Internet to offer much more dynamic and social elements to websites and the web as a whole.

The social web is certainly alive and kicking with social networking and social bookmarking sites among some of the most popular web presences in the world by some considerable way. Traffic levels for these sites seems to keep increasing and for the website owner this points to two important factors – social websites offer access to a lot of traffic, and offering your own social website can provide you with a slice of the impressive amount of action.

Offering your own dynamic social website elements may not be as difficult as you think. You don't need to establish your own Facebook or MySpace. Even smaller and very simple social elements such as bookmarking buttons and other social buttons can be considered beneficial forms of web 2.0 marketing. As well as offering your own social elements you need to consider the benefits of becoming involved in some of the web 2.0 websites that have sprung up all over the place. A lot of your target market will be resident on those sites and will log in very regularly to get involved.

Incorporating Social Networking Into Your Web Design One of the most powerful forms of Internet marketing these...
The Changing Trends In Social Media Much has been reported of late on the increasing trend...
Combining All Of Your Online Elements Many businesses and individuals have a portfolio of websites and...

Web Hosting Glossary Terms: Ecommerce

Click Consult — Tue, 28 Oct 2008 11:07:45 +0000

Any website that sells products or services online is said to be an ecommerce website. Ecommerce is literally a shortened version of electronic commerce and has proven popular with consumers and businesses because of its convenience, security and speed. Ecommerce website development can be used to create single page websites offering just one or two products to large ecommerce developments that feature many categories and hundreds or even thousands of different products including reviews, images, and even videos of the products offered.

The most feature rich of ecommerce websites will include additional benefits to the consumer which, in turn, offer extra benefits to the website owner. These features include advanced reporting as well as advanced customer account management and shopping cart functions or they may be more product based such as cross product promotional options. Ecommerce website development options are vast and varied allowing for the creation of a highly customised online shop. Customisation also includes the branding of the ecommerce website development to match any existing branding work that has been done.

Ecommerce website development is used by individuals as well as companies regardless of their size. Naturally, smaller websites will usually cost less than larger ones but good ecommerce website development will allow for the addition of new products and new pages without having to rely on the website developer to add these pages on behalf of the client. The self sufficiency of ecommerce websites is one of the factors that makes them so appealing to businesses.

Do You Offer Ecommerce? Websites that sell their own products or services, or directly...
Ecommerce Website Design More and more of us are conducting our shopping online....
Combining All Of Your Online Elements Many businesses and individuals have a portfolio of websites and...

Web Hosting Glossary Terms: Shared Hosting

Click Consult — Mon, 27 Oct 2008 09:52:55 +0000

A shared hosting account is the most inexpensive and most common form of web hosting providing the typical website with ample storage and numerous features that should prove adequate for most websites. Even business websites are hosted on shared accounts, because text and even image based content does not require the increased room that is offered by other forms of hosting. Prices for shared web hosting do vary along with service levels, storage capacity, and the range of features that are offered.

Some shared hosting accounts may be scalable, in the sense that if you find yourself having reached the limits of your existing account and requiring increased bandwidth, storage, or extra features it is possible to either upgrade to the next package or have additional features added to the plan you are currently on. This allows for the average website to continue growing and increasing the content they offer, as well as allowing for greater levels of traffic over a space of time.

Shared hosting can have its drawbacks and you should always try to ensure that the server you are being hosted on is secure and that the web hosting company offers a high level of customer service and an excellent uptime guarantee. This guarantee is usually expressed in the terms of a percentage and a 99.9% uptime guarantee, far from being the best on offer, means that the average website will only suffer 0.01% downtime over the space of a year.

For related information, please see our cpanel web hosting blog.

Types Of Web Hosting In order to publish a website on the Internet you...
Web Hosting Glossary Terms: VPS VPS is short for Virtual Private Server and is a...
Web Hosting Glossary Terms: Dedicated Server A dedicated server, as the name eludes to, is a...