After years of talking and protracted negotiations, Yahoo and Microsoft have finally agreed an Internet search deal. The full details of the deal are yet to be released but the basics are; Microsoft's search engine (Bing) will power Yahoo search…

May search stats revealed a shocking shift in the UK search habits. Yahoo, the long struggling giant of Paid Search Marketing and Pay Per Click, lost over 50% of their search share on the previous month.
Yahoo, often regarded as…

There is great press coverage this month about Yahoo being bought by Google, MSN or even Time Warner's AOL….but the whole saga is turning into a soap opera. As a search and PPC fanatic, this is a very sad situation.…

There haven't been many bigger stories in search marketing than Yahoo & Microsoft's potential get-together and it is set to continue on to soap opera proportions.
In the previous episodes Yahoo the falling giant of pay per click (PPC), receives…

In one of his article (Icahn moves to replace Yahoo board, restart Microsoft talks) Rob Lever is discussing an issue of Carl Icahn's efforts to reopen merger talks between Yahoo and Microsoft.
Is this merge going to be beneficial to…

Yahoo have introduced a new reporting feature in the Panama pay per click (PPC) interface. Under the heading of “Traffic Quality Reports”, the new Report is called “Click Filter”.
The stats displayed in the report relate to the volume of…

One of the most important areas in building a pay per click campaign is often neglected by many people. It can really cut down on irrelevant traffic that you're receiving and for those on a limited budget it can really…

One of the most important areas in building a pay per click campaign is often neglected by many people. It can really cut down on irrelevant traffic that you're receiving and for those on a limited budget it can really…

Last Monday Yahoo officially rejected Microsoft's bid at $31 per share. Sources claim the bid undervalued the company and it's assets and that a bid of at least $40 per share would be a more realistic offer but not necessarily…

We are all well aware of the news and rumours surrounding Yahoo, news of the rejection of Microsoft's bid was expected as Yahoo look for a more money per share. In a letter outlining why it had spurned the offer,…

If I was God, here are 10 slightly annoying, time-consuming things I would change about Yahoo! and MSN right away:
1. On Yahoo!, there is no way to find out the average position of your ads at an ad group…

Everyone is aware that Yahoo are second to Google in most respects; volume of search, volume of conversions, and second again for response times. You may think that this is a sly dig at the one time prevalent engine, but…