We recently caught wind that Google were about to test a new Ad format whereby the domain relative to an ad appears in the headlines of PPC ads. Sure enough, yesterday it was officially announced that this was being rolled…

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If you are launching a new website, this will have a major impact on your PPC account.  In truth it can break your pay per click campaign.  Launching a new website is a global change that has huge repercussions.
Over…

You may think that by managing your pay per click campaign alone you are saving money on management fees. …However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your

After years of talking and protracted negotiations, Yahoo and Microsoft have finally agreed an Internet search deal. The full details of the deal are yet to be released but the basics are; Microsoft's search engine (Bing) will power Yahoo search…

Online press releases have quickly grown as a favourite way to create visibility and get noticed. It has easily become the most used and easiest internet marketing tool available to companies. The best part is that you do not even…

Internet searchers in the United Kingdom basically make use of the three main pay per click services. These PPC… programs are provided by the three most used search engines; Google has AdWords, Yahoo has Yahoo! Search Marketing and MSN provides

Google has surprised us again with its ability never to stand still. Once again it widened its software capacities to give advertisers better and more precise tools, such as Google Ad Planner and Google Trends for Websites.
While MSN is…

Building PPC campaign isn’t an easy task but what is even more frustrating is choosing keywords that you are going to use. Google keyword research tool has been recently much improved, but it’s still lacking that fine touch that could…

I am a PPC campaign manager and as such Google AdWords has become my bread and butter and by far the website that I visit the most. Microsoft adCenter and Yahoo Sponsored Search obviously also appear high on my list.…

As part of Google's recent changes to their PPC advertising programme AdWords they have changed the information that can be displayed in the keyword status column. The basic information that this column used to show was whether a keyword is…

There has been a change to the AdWords gambling policy. Google AdWords… will now allow online gambling ads targeted to Great Britain (England, Scotland, and Wales) as long as the advertiser is registered with the Gambling Commission and provides a