The year of the mobile phone is here. People are spending more and more time on their mobile and using it for an increasing number of daily tasks. A recent study by Ericsson showed that 35% of Android and iPhone…
Making The Most Of The Mobile Generation Through AdWords
May 26th, 2011 by Nicki
What CPC on PPC would you pay for Bin Laden?
May 5th, 2011 by Andrew
With the recent news about Osama Bin Laden, it has quickly risen to be the most searched term on Google. This led me to wonder if there was some sort of Pay Per Click advertising opportunity to be had from…
Keeping The Ad Continuity
March 9th, 2011 by Susie
When focusing on the landing page’s ad continuity, often PPC managers home in on keyword matching. Do you have the same keywords built into the landing page that are displayed in the ads? Getting this right is a great way…
Making The Most Of The Google Content Network
December 15th, 2009 by Laura
The Google content network distributes your pay per click ads. Unlike a search network, these ads are not triggered by the individual keywords. Instead, the keywords are reviewed by Google within each ad group and a general theme or topic…
Trigger action in your target market with PPC ads
August 31st, 2009 by Alan
The popularity of pay per click advertising has risen greatly in the last few years. Everyone from the giant corporations, e-commerce outlet and your local deli is making use of PPC. People find it the fastest way to promote their…
Keywords are the key to PPC success
August 25th, 2009 by Alan
Pay per click advertising is just like any other type of online content in the world; it needs to be optimized so that you can get the most out of it. After all, you are spending potentially lots of money…
PPC is an excellent promotional tool
It is easy to use a pay per click campaign to promote your website. It is also a great way to boost you up on the search page results. Advertising can be tricky and website visitors do not always convert…
Why you should look into PPC marketing
Pay per click marketing… is one of the fastest growing forms of online advertising today. There are companies diving in head first on the deep end each and every day and experience success.
However, just because everyone else is jumping
Yahoo and Microsoft Finally Tie the Knot
July 29th, 2009 by Alan
After years of talking and protracted negotiations, Yahoo and Microsoft have finally agreed an Internet search deal. The full details of the deal are yet to be released but the basics are; Microsoft's search engine (Bing) will power Yahoo search…
Make your PPC ad eye-catching
July 24th, 2009 by Alan
People are generally visually orientated; things that are bright, sparkly and images in general tend to catch our eye. And in internet marketing …that is exactly what you want. You want to attract attention. Whether it is to your advertisement,
PPC, more than just a short-term payoff
We live in an instant world and everyone wants a quick fix to their problems. Most people want an immediate solution to their questions and they want immediate returns on anything. With so much focus on instant gratification many people…
Beneficial Clicking With PPC
Internet marketing… is just one of those wonders of the internet that many people and companies have cottoned onto. Everybody uses the internet for all sorts of things from socialising to shopping and getting their daily news update. So it
