Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC… ads on Google. These links are an Ad Extension enabled through the AdWords interface, and can include up to four links for high quality ads.

Whilst Britain gears up for one union, the royal wedding between Kate Middleton and Prince William next Friday, there is another unification that already appears to be hitting turbulent times despite only recently reaching the altar.
In July 2009, we…

Testing PPC ads is a significant part of pay per click management and yet it can be a little confusing at times. What should you be testing and what actually determines a valid test? Are there factors that cannot be…

On Twitter? Then you’ll understand first-hand just how difficult it can be sometimes to say all you want to say in as little as 140 characters. The same can be said for a pay per click… campaign. When advertising via

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly.  The key is to target according to location on the campaign level and keep the following pointers in mind:…

Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise….
When writing PPC ad text you have

If you are looking to optimise your PPC ad text performance consider the following; why would a visitor searching on a keyword that relates to your product or service choose not to click through on your ad when you are…

In November Google started testing another feature in addition to their ever increasing arsenal of tools.  Google’s Comparison Ads feature helps searchers to compare many similar offers within the results of one page.  Although Google are still testing this tool…

A well designed website will undoubtedly increase your conversion rates and sales.  Professional designs instill trust and create credibility with users.  Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns.…

The Google content network distributes your pay per click ads.  Unlike a search network, these ads are not triggered by the individual keywords.  Instead, the keywords are reviewed by Google within each ad group and a general theme or topic…

Working with an agency should enhance your PPC campaign and make like easier for you.  You should expect to see your return on investment increase and enjoy a professional relationship with the management team.
Here are some key factors you…