Internet Marketing Blog » Online Press Release (PR) Management

Optimise Your PR Summary For SEO Benefits

Susie — Wed, 06 Jan 2010 08:00:06 +0000

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it can do this is by incorporating search engine optimisation techniques within the press release content.

A good copywriter will be able to include SEO techniques within the main body of your press release, and you can talk to us at Click Consult about using SEO in your online press releases. There are, however, other areas in your press release to think about when it comes to SEO.

When you distribute your online press release, a lot of distributors will be looking for a summary as well. This will need to be a couple of brief paragraphs describing the release. Use this opportunity to further optimise your press release by placing your keywords in the summary. Make sure to include keywords that are different to those in the title, to distribute as many keywords as possible in such a small space.

It's easy to forget with the press release format that your online press release is a computer file. Not only does its text content get read by humans, its codes are read and interpreted by search engines. Make the most of your press release by placing your summary in the meta code when posting it directly on a site. This will count further in the SEO of your press release.

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Play To The Audience With Online Press Releases

Susie — Fri, 01 Jan 2010 08:06:45 +0000

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or the general public, at the end of it all there will be a human being reading your words.

Individual internet users need to be considered in a different way from internet users as a whole, although it can be hard to see the distinction. While people as a mass react to concepts, individuals require simplicity. It all comes down to the image in the writer's mind when the press release is being composed.

Picturing a single person reading the press release can be the biggest step to a well-crafted piece. If the writer imagines a sole reader, the words flow like a conversation. It gets easier to avoid jargon, because the individual might misunderstand it. Professional writers are adept at mastering these kinds of subtleties in tone and you can talk to our experts at Click Consult when it comes to writing your online press releases.

Thinking about the general mass of internet users is helpful when designing your online press release, but consideration for individuals has to come in at some point. You should research your target markets in choosing topics and picking a style for your press release. When it comes to the word-for-word content, however, think about a single person reading your document.

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Topics For Online Press Releases

Susie — Tue, 29 Dec 2009 08:05:54 +0000

Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky.

This perception of a lack of exciting news can lead a lot of businesses to hesitate when it comes to writing online press releases. Something what is commonly overlooked is that a newsworthy press release is 90% about perception.

News does not have to be world-changing to interest people. A glance at the daily papers will show you that most items are news simply because someone wanted to share it. News is not just exciting. It can be heart-warming, interesting, thought-provoking, funny, intellectual or challenging. It only has to be one of these things to catch attention.

It can be of great help to have the advice of a professional when drawing up ideas for press release topics, and you can consult with us at Click Consult for your online press releases. When you want topics for your online press release, don't just look inside your business. Some successful online press releases have involved nothing more than a little research and a bit of quirky reporting. This might be as simple as looking at your website traffic and turning it into an interesting story. Plenty of online press releases owe their success to nothing more than an observation of the current market.

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You And Your Press Release

Susie — Thu, 24 Dec 2009 08:09:59 +0000

Voice is an elementary part of a traditional press release. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online press releases is how flexible the medium is, but this can lead people into a lot of mistakes.

Online press releases can reach audiences in so many different ways. No longer are press releases confined to the standard A4 page print format. As long as it can be sent and downloaded, an online press release can contain anything and can connect you with your target audience in ways that have never been dreamt of before.

This connection is where many people get into trouble. It can be easy with online press releases to be overly familiar, creating the wrong type of dynamic between your business and the reader.

Once the topic is straight and the content is nailed down, the mistake a lot of companies make is to simply write it up. The end result will contain keywords at appropriate places, and be an interesting read, but nevertheless give the wrong kind of message. A good example of this is the inclusion of the word 'you.' In many cases, 'you' comes in when the message is instructional, for instance 'You can find these recipes at our website'. This is perfectly fine for non-press release content, but it goes against the objective, article-like tone that a press release should have.

When composing your press releases, try to keep the tone as close to a journalistic tone as possible. If you would like advice on the tone of your press release, talk to us at Click Consult.

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Writing Online PR For Search Engine Attention

Susie — Mon, 21 Dec 2009 08:07:59 +0000

One of the major criticisms of online press releases has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in any form, and an online press release needs to be something very different to win out in this highly competitive world.

The problem with the approach that many have to online press releases is where they send them to. Designing and creating an informative press release and then posting it on a couple of over-crowded websites is tantamount to condemning the poor thing to an ignominious death. The media are far too pushed to pay much attention to the thousands of press releases that are sent to these sites, and sending them direct to the media outlets isn't much help either. The key to the success of an online press release is whose attention it is designed to attract.

Anyone who owns a website is aware that search engines are the popular kids in the playground. Everyone wants to attract their attention. Not many realise that the key to a good press release is also to attract the direct attention of the search engines.

Having a press release that ranks in the news section of Google or Yahoo! is one way to guarantee thousands of people will have access to it. When trying to optimise your online press releases in this way, it can be incredibly helpful to have the services of experts on board. Talk to us at Click Consult about optimising your press releases.

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Online Press Releases Can Boost Traffic

Susie — Wed, 16 Dec 2009 08:08:43 +0000

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over the web.

It may have something to do with the connection between press releases and old-fashioned marketing techniques. A press release isn't something most companies necessarily associate with internet marketing, which tends to be multi-dimensional and vibrant. Yet a properly search engine optimised press release can do the world of good for a tiny fraction of the price of most marketing techniques.

The important thing to remember here is 'optimised'. Press releases have always been used to push terms and ideas associated with a campaign. The difference between old-fashioned press releases and online press releases is that the terms come from the outside, in the searches of your potential readers.

In order to do well, an online press release needs to have at least two things in its favour. It needs to have a point to make and it also needs to be crafted well. These can be difficult things to achieve. Not every business has objectively exciting news every month, and not many can keep a good copywriter on board. Getting a professional involved can solve both of these problems.

When designing your press release, include your website's keywords, brand identity and links in mind to drive traffic to your site. Posted in the right areas, our online press releases from SEO Consult can add inbound links and boost your traffic for months to come.

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Good Reasons To Publish SEO Press Releases

Susie — Fri, 11 Dec 2009 08:01:47 +0000

A good press release can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.

For an online press release to achieve the most it can for your website, it needs to fit in with your search engine optimisation campaign. This means it needs to be targeted for at least one of your keywords, and needs to contain at least one link back to your site.

Your press release doesn't have to link back to your site's home page. In fact, press releases can be used to build the reputation of your non-main pages. For the purposes of publicity, this makes sense. A good press release needs to be targeted and informative, and it is likely your press release will be about a subject contained on one of your sub-pages. If your press release resembles a well-written article, your readers will be interested enough to follow such a direct link.

SEO press releases create backlinks from news sites, give you greater visibility in the search engines by distributing your keywords across a broad range of sites, and also help with your site's human viewers by attracting media coverage.

When considering adding online press releases to your SEO strategy, it can be helpful to consult an expert. An SEO consultant here at Click Consult will be able to style your press release to include your SEO strategy while at the same time avoiding blatant internet marketing.

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The ‘New’ Press Release

Susie — Tue, 08 Dec 2009 08:02:10 +0000

A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going to be ensnared by such dry content when they have access to exciting forms just about everywhere else.

The problems most companies have had when approaching online press releases is in thinking outside of the box. A press release can seem by its very nature to be restricted to the straightforward article form. In truth, a press release can feature just about anything you like.

Your online press release should be restricted only by your audience, your own budget and your time limitations. Beef it up with video content. Distribute your keywords and links further by featuring hypertext. Help others to distribute the press release for you by including social media and bookmarking buttons. There are lots of things that can be done to make your online press release exciting and innovative.

When designing your press release, consider what your target audience will be interested in. If you're going for a younger audience, video may appeal. A business audience may want something quick and easy. Be sure to take download times into consideration.

Don't let perceptions of what a press release should be limit what you can achieve with your online press release. If you would like expert online press release advice, talk to us at Click Consult. There are plenty of extra dimensions to explore on the net, just waiting for your business to seize the opportunity.

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The Internet Is Our Newspaper

Susie — Thu, 03 Dec 2009 08:02:42 +0000

For a large percentage of people the internet has become their main source for gaining information. People use the internet not only for research purposes – they read their daily news, they do their shopping and look for anything of interest they need. Posting a press release is one of the best and fastest ways to focus attention on your business. With a press release, you bypass all the slower methods of getting better web visibility.

Your press release brings your news to readers virtually and instantly, giving you an immediate worldwide audience. Smartly weave the appropriate keywords into your press release wherever it can be done naturally. Using SEO tactics for your press release is a smart move.

This brings your press release to the attention to the internet crawlers and boosts your rating in the search results.

Help them find you

It does not help you to have the most brilliant press release that captures the attention of your audience if you forget to tell them how to find you. It is of the utmost importance that you put every possible bit of contact information in your press release.

This means you give them your website URL, your email address and fax number and all applicable phone numbers. Lastly, do not forget to include your physical address for mail. This is important for those readers who wish to mail you for more information or want to make comments.

Wrap your press release up in a short and concise information package. This is to encourage them to come to your website to learn more.

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Online Press Releases And How To Structure Them

Susie — Mon, 30 Nov 2009 08:03:22 +0000

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia environment of the net, an online press release can contain many elements that a traditional, paper-based press release could not. However, the basic structure of a good press release remains the same.

There are five basic parts to a well-structured press release. These are the title, a brief summary, the body, a blurb about your business and press contact details. The press release form is structured this way to draw the reader in and give them the most important information before they can get away.

For the purposes of SEO, your title should include keywords. It should also be very short. Good titles are around five words long and this is where we at Click Consult can help.

Your summary should be only a couple of sentences long. The summary is a good place to put your secondary keywords. Keep the summary to the point and as catchy as possible. This will, hopefully, induce your viewers to read the full piece.

The body of the press release can be the hardest part to write. In a short news-like article, you need to get your point across.

Follow this with a small space and two or three sentences about your company, keeping the writing in the third person. Then provide the details of the best person to contact. You can also slip keywords related to your company into your press contact details, such as brand names and even slogans.

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