These will probably be the last blogs I write in this recent series about the ‘science’ of conversion rate optimisation.  With the previous blogs I focused on aspects such as source credibility and the psychology of persuasion…, but in

The web analytics company StatsCounter has announced that Google Chrome has taken over Firefox into second place to lead the chase behind the market leader Internet Explorer for the first time across the global internet browser market.
These figures show…

In this series of blogs on conversion rate optimisation, I have already covered something known as ‘source credibility‘ and how this has huge influence on CRO….  In this blog I’d like to focus on another ‘psychological’ influencer

At the risk of coming across like a bad Dr Phil parody, in this blog I’d like to go into a bit of depth about some of the psychological theories that influence how visitors interact with a website and how…

May 2011 saw the introduction of Google’s Music Beta service with a clear intention to allow users to access their music collections more easily on all devices and also to be able to upload music to the cloud and then…

Conversion rate optimisation… is such a broad subject that it’s sometimes hard to know where to begin.  Most website owners understand that CRO is the process of optimising a website to encourage visitors into performing a desired action that will benefit

It’s Children In Need this evening, and here at Click Consult we’re really getting in the spirit!  Fancy dress, head shaving, leg waxing – the only thing we’re missing is a bathtub full of beans for one of our web …

I’ve written a lot of blogs recently about blogging and how it can have a hugely positive impact on the overall success of an internet marketing… strategy.  So, I thought it might be handy to write one from the point of

It has been announced that search engine pioneer and internet grandmaster Google has started a test venture allowing the public to look within shops and other businesses found on its maps. This new service that will consist of photo shoots…

Writing a blog post about a controversial issue is a sure-fire way to win traffic, however, blogging incorrectly can mean damaging brand reputation.  There is a fine balance to strike between controversy and legitimacy, but for those that find that balance…

In the first entry of the ‘Anatomy of a Keyword Strategy‘, I covered some basic issues such as how keyword research… is conducted and I’d like to explore some similar concepts in the second part.
Firstly, I would

Google have recently announced its latest improvements in its pioneering mobile search and mobile advertising technology and with the organisation stating that its mobile search market is on track to contribute around $2.5 billion to its revenue over the next…