Search engine optimisation experts and internet marketing… professioanls spend a lot of time producing content.  Unfortunately, the quantity of time spent producing the content is not replicated in the marketing stage and therefore it is often the case that fantastic content

Rich Snippets have been around for quite some time but it seems that they are now becoming much more visible in the Search Results.
Google’s own definition of Rich Snippets can be seen below:
“Google tries to present users with …

With over 7000 sites blacking out their services for the whole day on the 18/01/2012 I think it’s an appropriate time to take a look at the effects the Stop Online Piracy Act (SOPA) will have on the web and…

All hail the king of ‘most viewed website of 2011’, admittedly it isn’t the most attractive of titles but the significance of this achievement carries tremendous weight in the online world as Google has beaten Facebook and Yahoo by attracting…

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

To say 2011 was a big year for social media may be somewhat of an understatement, but what will you vow to change in 2012? If I could prompt you to do anything, what would it be? Well that’s easy;…

In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin.  I say this because SEO… is becomingly increasingly dependent on link building and the best, most authoritative links are often obtained by

In the recent SEO Quiz I posted on the SEO Consult blog…, I mentioned a book written by Eli Pariser called ‘The Filter Bubble: What the Internet is hiding from you’. It’s a very interesting read, particularly for anyone

It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

With Christmas fast approaching and queues in shops getting bigger and more tedious by the day, it appears that UK residents have left the jam-packed overcrowded stores in their droves to pursue the simpler stress free experience of online shopping.…

Things have been hotting up down at the new Twitter HQ and if the new space doesn’t suggest that the company has grand ambitions, the newly redesigned service sure will. The service update is the most comprehensive change Twitter, to…

In this concluding section of my general guide to conversion rate optimisation, I’ll cover the final 5 points that I believe are the most significant factors in improving the rate of conversions.  Search engine optimisation and CRO… are intrinsically