Internet Marketing Blog » Email Marketing Reporting

How Do You Know If Your Emails Are Effective?

Richard — Mon, 30 Nov 2009 08:06:04 +0000

Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When you have decided that your emails are attractive to your intended audience and will be of value, the frequency then has to be determined.

If emails are delivered too often, this may be seen as a hard sell and repel the reader. Eventually, after your frequent emails have been clogging up their inbox, they may decide to unsubscribe from your mailing list. That subscriber will be lost to you forever. On the other hand, not enough emails may mean that you don't get a chance to build a reputation or a relationship with the customer. Again, your infrequent emails will eventually be ignored.

When an email is delivered how do you know if it has been opened, read or just deleted? Imagine trying to keep track of all this data when you have built a list of thousands. A good email marketing company has the software and technology to track your email marketing campaign and give you results to help you build an even more productive campaign. Here at Click Consult we have the technology to advise you on the best frequency to deliver your emails and also provide you with statistics to help you build on the results.

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Tracking is part of email marketing

Richard — Fri, 18 Sep 2009 08:10:33 +0000

Statistics released by Jupiter Research have shown that the number of emails sent out my email marketers has shown an increase of 24% since 2005. The average email marketer sends out approximately 5.2 millions emails each year. From this, it can be seen that email marketers must use specific ways to analyse the results from the enormous number of emails they send out.

There are many factors within an email marketing campaign that have to be measured and analysed. The metrics, or statistics such as click through rate, people that unsubscribe, bounce rate and opening rate have to be analysed in depth. This is a daunting task as the internet is an ever-changing marketplace. This leads to the metrics being inconsistent at times.

Tracking steps

Your tracking software must be top-notch; total reliability is a must and flexibility allows you to do multiple tracking. With the best tracking software you can customize campaigns and build your opt-in lists and track all aspects as you go along. Up-to-date analytical software allows you to see exactly where your email marketing is successful and where not.

Get on top of your game and know which statistics tell the best story, for instance click through rates are more important than opening rates. Once you know exactly where your email campaign is gaining ground and bringing your success, you have to act on that.

It is crucial that you act, for instance, if your analysis shows a growing rate of people unsubscribing. You need to track, analyse and act. That is the only way to keep your email campaign on track and be successful.

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Email Marketing Reporting – Giving You Fresh Updates

Dan — Mon, 11 May 2009 08:27:06 +0000

When you run a business you need to be on your toes and on top of everything that is happening within and around you. Only by being well versed in the happenings of your business and everything around it can you truly make it a success – never more so than with any internet marketing techniques you employ.

Trying to be aware of everything can prove to be a daunting task, especially when computers and the internet are involved. Don’t despair because there is salvation for your situation as far as your email marketing is concerned. Where there is a computing need, there is a program to solve the problem.

Keeping on top of your world

You send out all those emails to customers you hope exist and hope even more strongly that they will bring you business. Is there really a way to keep track of what really happens with the emails you send out in a campaign?

Yes there is; email marketing reporting technology. These are programs and software developed to help you gather crucial information about the success or shortcomings of your campaign. This software helps you gather information about how many of the emails sent are delivered and how many get opened.

Your software keeps track of what customer lists belong to what campaign. You can even get statistics on how many people clicked on a link in the email and thus which links were the most useful. Information like this can show you where you are going wrong and where you are going right. Knowing what to improve on and what to keep as it is will help to make your future email marketing campaigns a great success.

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Allow Your Practical Creativity To Flourish

Click Consult — Tue, 10 Mar 2009 08:14:30 +0000

When you mention email marketing to many people, the reaction is, oh no, not more emails trying to sell me something. This form of marketing does not necessary have to be an aggressive sales pitch delivered to prospective customers.

Email marketing is a great way to use communications in far more subtle ways than this. The way to keep successful email marketing going is to constantly communicate with those on your mailing lists in creative ways that lead to building good relationships between you and your customers. A great way to take the hassle out of your campaign is to bring in a professional email marketing company to manage your campaign for you.

Using practical communication with creative flair

Use quick and regular announcements that briefly inform your clients about upcoming sales, monthly special offers and announce a new product. Keep it focused and concise as this appeals to customers. Another very successful technique is using email to show your customers your latest catalogue and showcase specific items from your normal catalogue.

Using a regular email newsletter is an excellent way to bring your products to the notice of your clients. In this you can show what you have on offer, but keep their attention by adding relevant articles that will appeal such as fashion, food and other things of interest to your target audience. There is great creative scope with newsletters to be utilised to your advantage.

Remember that a generic, one-for-all type of email marketing is boring and does not always lead to great conversion. Get creative and keep on changing the types of email marketing you use. Do not keep to a specific format for newsletters or announcements, change keeps people interested.

Your reports will show you which of them get the most attention and this will guide you forward.

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Outsourcing The Work To A Email Marketing Consultant

Click Consult — Mon, 16 Feb 2009 08:19:53 +0000

When starting an e-mail marketing campaign it is necessary to make strategical decisions regarding frequency and format. Apart from the initial setting up, any e-mail marketing campaign needs to be well managed to ensure consistency.

When choosing a consultant to manage your campaign, the most important factor is to ensure that they only use legitimate marketing methods. Opt for a reputable company with references that work on an individual basis, taking your specific needs into consideration.

What a consultant can do for your campaign

E-mail marketing consultant will be able to determine the best schedule for your marketing campaign. The consultant should work in close contact with you to determine exactly what message you would like to get out to your database.

If your database is still underdeveloped the consultant will be able to create or improve the section of your web page where users can sign up for correspondence. It is also possible to purchase or import a database and your consultant should be able to assist you with this to ensure that you have a targeted and legitimate database.

With constantly changing and evolving technology and spamming legislation it is very important to have a well informed consultant to advise you on any new developments that might have an impact on your e-mail marketing campaign.

E-mail marketing is a relatively easy marketing method to track results on, your consultant should be able to deliver accurate reports to assist in return on investment calculations. These reports can also give you valuable information on which e-mails were more successful and allow you to adjust your marketing campaign accordingly.

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Customer Feedback Helps Improve An Email Marketing Campaign

Click Consult — Tue, 16 Dec 2008 09:47:19 +0000

When it comes to marketing there is only so much information that you can about the potential target market through various research. It is not possible to know everything your customer may need. One may presume that they know everything and have satisfied all customer needs but more than often this is not the case.

So at some point you may need to improve your services or meet customer demands. Even so, how will you know the correct implementations to make to meet your current customer demands?

Therefore when it comes to email marketing, customer feedback plays an important role to improve this method of Internet marketing to suit subscriber demands and help a company grow.

Ways to obtain customer feedback

With email marketing the most common way to obtain customer feedback is through an email. At the bottom of newsletters you could provide an email address to which customers can post comments, list any complaints or any services they would like.

Alternatively you could provide a link, which will direct your subscribers to a page where you can list, questions that they could answer or list questions to which the answer would be in the form of ratings. The best way to encourage feedback is through a competition format.

What this means is that if the customer answers the questions they could stand a chance to win one of your products. Another methods is through setting up an autoresponse sequence asking for feedback. Finally, a more expensive feedback method is through calling. Since your email list may be rather big you could select to call local customers and ask for their feedback.

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Measuring Email Marketing Results

Click Consult — Tue, 18 Nov 2008 09:34:51 +0000

Measuring the results of an email marketing campaign can provide an insight to improve future results as well as for tracking performance of an existing campaign. There are a number of measurable benchmark figures that can be taken prior to the commencement of a campaign and figures that can be tracked on delivery. As well as considering the effectiveness of any email marketing message, tracking performance can help rationalise a lead database to improve its value.

To measure the impact of email marketing you should first have a good set of data to work with, although many figures can be ascertained using the proper tracking code within the email marketing itself. By adding tracking code to an HTML email and using a good email delivery service or software package you will be able to work out the bounce rates, read rates, and delivery rates. Using further data collected from analytics, data logs, and sales figures you will also be able to calculate the return on investment and other key financial data.

Statistics like the bounce rate and read rate can help to identify areas for improvement within the email marketing message. Delivery rate and read rate may also prove an effective method of rationalising or cleansing your email marketing list while a combination of all figures will identify the return on investment and measure the efficacy of planned email marketing in the future. Most websites already track much of the information that is required through their analytics packages and all businesses should keep ample records related to sales and profit figures.

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