Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When…

Statistics released by Jupiter Research have shown that the number of emails sent out my email marketers has shown an increase of 24% since 2005. The average email marketer sends out approximately 5.2 millions emails each year. From this, it…

When you run a business you need to be on your toes and on top of everything that is happening within and around you. Only by being well versed in the happenings of your business and everything around it can…

When you mention email marketing… to many people, the reaction is, oh no, not more emails trying to sell me something. This form of marketing does not necessary have to be an aggressive sales pitch delivered to prospective customers.
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When starting an e-mail marketing campaign… it is necessary to make strategical decisions regarding frequency and format. Apart from the initial setting up, any e-mail marketing campaign needs to be well managed to ensure consistency.
When choosing a consultant to

When it comes to marketing there is only so much information that you can about the potential target market through various research. It is not possible to know everything your customer may need. One may presume that they know everything…

Measuring the results of an email marketing campaign can provide an insight to improve future results as well as for tracking performance of an existing campaign. There are a number of measurable benchmark figures that can be taken prior to…