Now, consider how many addresses are usually gathered for email marketing purposes. Regardless of whether it’s from a registration form, from an industry list, or from a simple piece of feedback, the number of addresses asked of an individual internet user is generally just one. To ask for more looks a little strange.

What happens if that internet user’s address changes? Does your email marketing system have a way of coping with address changes? For most email marketing systems, the way old addresses are coped with is to simply dump them. This means the loss of a valuable contact, and ultimately a loss of resources.

Bounce-backs are an unfortunate reality for every email marketing campaign. You can talk to our internet marketing experts at Click Consult about ways to decrease your bounce rate. One simple way you can ensure that your emails aren’t sent out to old addresses is to allow a simple change function for internet users on your list.

Adding a basic screen which allows users to log on and change their information isn’t that difficult to do, and can make a big difference to your outcomes. Talk to your internet marketing consultants about your options when it comes to email marketing bounce-backs.

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When you have confirmation from your subscriber that they do indeed want to receive your emails, you can then move onto making your emails as tantalising as possible to the recipients, whilst building trust and respect. Don’t waste time creating fancy subject lines that don’t really tell the reader what is in the email. If you have an important piece of information that your subscriber will want to read, place it in the subject heading. When you create the body of your email, keep it brief without adding lots of filler which gives no value to your emails at all. Most people are extremely busy and if your email rambles on about insignificant detail, the reader will delete the email.

Here at web marketing agency Click Consult, we make sure that all your emails are relevant to the recipient with information that adds value to that person’s life. We have many years of experience in the creation of email marketing campaigns and will receive high percentages of emails being opened and read.

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The frequency that you send out emails has to be considered carefully. If you send too many emails you will become annoying and pretty soon your customers will either delete your emails without reading them or opt out of receiving your newsletter. If you don't send the newsletter often enough, you won't build a reputation with your customer and they will lose interest.

Make sure you put your contact details on your newsletter such as your name, telephone number and website address. A customer is more likely to trust you and purchase from you if they are able to contact you. If a customer has queries, they will appreciate being able to contact you for an answer and therefore more likely to make a purchase.

Rather than promoting your products or brand directly, you should promote subscription to your newsletter. You will be giving information rather than a direct sale. Building a reputation with customers and being recognised in this way will encourage future sales with customers. Provide links to your website throughout the newsletter to encourage people to visit, which is where you are making sales.

Email marketing can be conducted in various frequencies and employing the services of a reputable marketing company such as Click Consult can help you build a powerful email marketing campaign to maximise your products or services to your list of subscribers.

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To avoid this happening, work very carefully on creating a captivating email marketing campaign. Only provide information that the subscriber will find useful and relevant to them. Receiving emails that are not interesting to the reader are going to be deleted and not even opened. Therefore, the subject heading has to be attention grabbing. Keep it real though, as making an unbelievable claim is likely to be regarded as junk or spam and be deleted.

It is a difficult task trying to create a carefully crafted email marketing campaign and keep the subscribers interested. Here at Click Consult, we have proven experience in creating carefully worded campaigns that will captivate your audience and deliver valuable information to the readers.

Emails should be clear and concise – free of jargon. Readers have to understand immediately what you are offering and whether there is any benefit to be had by reading further. The marketing experts here at Click Consult can run your email marketing campaign for you, leaving you to take care of running your business.

Trying to deal with all aspects of running a business can be a time consuming and stressful experience. Even the smallest error can cost you heavily in the long run. We believe that a reliable email marketing agency can assist you in the planning and maintenance of your business and therefore help increase your return on investment.

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A newsletter is a good way to keep customers informed of developments in your business and also provide information that will help them in some way. If a person knows that your email is offering something valuable that will help them improve their life they will be more likely to stay subscribed and look forward to receiving your emails.

Your email marketing campaign should ideally give some information but encourage the subscriber to want to know more by clicking on to your website. It is highly unlikely that a visitor to your website will purchase from you on the first visit, but if you give valuable information and build trust with them they are more likely to purchase eventually.

As well as creating an interesting newsletter for your existing subscribers, you have to continue to build your mailing list. This is part of your email marketing campaign and a list of targeted customers all eager for the information you can provide is a valuable sales tool. You should place an opt-in box for your newsletter on all of your correspondence, your website and any other promotional material.

Here at Click Consult we have marketing professionals who can advise you on how to attract and retain interest from your subscribers. We also have the latest email marketing technology to ensure we maximise the percentage of emails received by your list, creating a successful email marketing campaign.

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An effective email marketing campaign should be used in conjunction with other sales methods but email is a far more attractive proposition. There are rules to follow regarding the sending of emails and you have to have the permission of a customer before you send emails. The best way to obtain permission is to offer information such as a newsletter to the customer. In return, the customer will give you their name and email address. It is a good idea to send a welcome email asking for their permission once again so that you are sure they wish to receive information from you.

Because the subscriber has confirmed they want your information you can be sure that they are going to be interested in your product or service and will eventually purchase something from you. Just to be sure that your emails are welcome, you should give the option to unsubscribe from an email list. It may seem strange giving the option to opt out but if someone keeps receiving emails that they don't want they will become annoyed and will never be likely to purchase from you.

The rules regarding spam are strict and new EU rules have been introduced that cover all marketing messages. The marketing professionals here at Click Consult know that an ethical email marketing service can make a huge difference to your business.

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Yes, creative emails are a lot more work than using a standard email message, but it is certainly worth it in the long run. People normally receive a large quantity of emails and if you don’t go that extra mile, your email has a good chance of being discarded as trivial.

What do readers want?

First of all, offer your readers a variety of different options. They do not want the same old content in every email. Your emails must be an incentive for them to come to your website, so make it easy for them with strategically placed links, offering them different options of getting to your website. Customize your emails: you get increased response rates with personalised emails.

It is important that your emails reflect your personality and not come across as bland automation. Make your emails appealing with images of your products. This way your message is far more effective. Remember that your subject line is the attention grabber; you can grab or lose a reader with your subject lines. You must give your readers incentive through value.

People love discounts, special deals and lures such as free shipping. Lastly, it is very important to realise that people have different devices they use for reading emails. Your format is very important and offering them the top three formats, plain text, rich text and HTML means far more people will be able to read your marketing emails easily.

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Take time to look at your own newsletters critically and from the perspective of how your readers experience it and what they see. It is so tempting to use bold and large fonts and then emphasise your point with huge exclamation marks. It's understandable that you want to convey urgency and call attention to something, but you achieve quite the opposite most of the time by adding exclamation marks. It's too easy for your readers to gain the impression that you are volatile.

Aggravation is bad

It gives the impression that you are a tad juvenile in your exuberance. If you feel an exclamation mark coming on, rephrase the sentence of paragraph. Your words alone should convey importance or urgency. Sound and music is known to influence the mood of people. It can be used to great effect and it can be an ultimate irritant. So if you want to use music, make sure it is top-notch.

The most important thing though is to give the readers choice. If they cannot switch off the sound they hear, they will summarily close your newsletter. When this happens you have lost out on a great marketing strategy.

Give them the ability to silence the music. Even more practical is to default the music to be off and let readers decide for themselves if they want to switch on the audio.  This shows consideration and respect.

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How do you use video in email marketing?

There are two ways to do this, the first most common way is to embed the video into the body of your text message using code and the other method is to attach the video to your email as a separate file. A good internet marketing agency can help you make the most of your online marketing budget.

How do you get people to visit your video?

•    Mention the video in your subject line, write something that will catch their attention and pique their interest
•    If you want to generate more interest once the email has been opened you can place stills taken from the video in the body of your message
•    Make sure that you include the message that you are linking to a video by including play buttons for example
•    Make sure that the click through to the video landing page is includes hyperlinks on the stills and the text link is placed beneath them
•    Make sure that you are not ambiguous, be clear and precise so that someone clicking through knows exactly what to expect

Encouraging people to share your video

•    Include an email template that includes the link to your video together with an explanation of why it is being forwarded
•    If your video contains something people want to share they are going to do it and fast.  Let your subscribers know what a unique position they are in if they share your video.

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•    Party
•    Free
•    News
•    Sale
•    Holidays
•    Update
•    Week

Variations of these words do not add to their value and in fact can be viewed as aberrations which work in the opposite way and may even trigger filters which will result in having your emails moved to the spam folder.  This will effectively kill any chances of increasing click through rates and scupper this internet marketing technique before it even gets off the ground.

What matters?

What does matter is if email recipients know where the mail is coming from, so you can make great inroads if you remove any hint of anonymity.  Something else that is considered taboo is to include an attachment with a business email.

Keep your subject lines short and clear.  Make sure they are capable of grabbing attention without tumbling off the subject box.  Once your email subject is decided you can get down to the business of working on your click through rate by means of your content. With poor content you may find that your first email gets opened, but subsequent ones won't, so finding content which works as well as a subject line is vital in the success of this form of online marketing.

Split testing is showing benefits in helping find best subject lines and is simple to do.  You need to select a product you want to test and send it out with a variety of different subject line.  Three should be sufficient.  You can then compare the data coming back and ascertain which one performs best.

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