Is there something going round at the moment? Midway through February it was revealed that Lush had been subjected to a series of hack-attacks since October 2010. Then, toward the end of March, names and email addresses of people who …

Did you notice less emails over the Christmas period in your inbox offering to sell you this or enlarge that? Emails related to pharmaceutical products account for approximately 64 per cent of all spam emails worldwide – that’s an astonishing…

For many people, email marketing… is seen as the internet equivalent of direct mail and this is not necessarily a helpful comparison. Everyone knows the irritation of arriving home and finding the doormat covered in invitations to buy fast food

More people than ever are choosing to research online before purchasing. With this lack of personal communication, customers are thrown back on other ways of assessing the reputation of a company online, so will look for trustworthiness and responsibility in…

Email marketing is still viewed with some suspicion by a part of the population. Admittedly, this group is becoming smaller as people increasingly learn to accept internet technology as a part of their life, but for any company using email …

Email marketing is becoming increasingly sophisticated as businesses realise that customers dislike brash advertising just as much on the internet as they do in the rest of their lives, and that opening a laptop or switching on a PC does…

Everyone who uses the internet knows the annoyance of receiving spam emails…. It is one of the hurdles to overcome for any company starting to use email marketing. From the outset, ensure that you employ only email addresses for

One of the earliest and most enduring experiences many people have had of the internet and email use is that of spam. Named after the song in a famous Monty Python sketch, spam is definitely something you do not want…

Advertising and publicity is an essential component of any business. There is no value in producing the most wanted and faultless product in the world if the world does not know that you are doing it.
Publicity and marketing continually…

Email marketing has one obvious advantage over mail shots, and this is you can ensure that the customer actually wants to receive your emails, whereas using ordinary mail this becomes more difficult.
Most people do not like receiving emails from…

The internet is such an important part of life for most people that email marketing is a logical extension to other types of marketing. If you want to reach people who spend a high proportion of their time on the…

The internet provides thousands of avenues for the average business. If you want to contact your customers directly, you can track them on social forums, get in contact through word-of-mouth organisations, and even talk via a comments section on your…