Not every single one of your potential customers will know how to spell every word in the dictionary, or, more specifically, in your keyword list.
It is possible that your target market will bring up Google in their web browser…

One of the most important things about writing copy is that it needs to grab people’s attention. This is the fundamental principle of marketing and even writing in general – when writing a book, you’ll likely want to spark people’s…

To say 2011 was a big year for social media may be somewhat of an understatement, but what will you vow to change in 2012? If I could prompt you to do anything, what would it be? Well that’s easy;…

Keyword Targeting and Content Creation – A Blossoming Relationship
It is quite often that keyword research and content creation… are approached separately. There are countless websites out there where a person implementing SEO has not been involved in the content

Q: How does Santa refer to his children?
A: Subordinate Clauses
Anyone? No? Well I find it funny. Not only is it seasonally topical and incredibly cheesy, it’s also an English language joke; a topic I am incredibly interested in.…

You want people to enjoy visiting your website. Of course you do. Otherwise, why would they possibly want to come back? As with creating anything for other people, the trick lies with thinking about what works and what doesn’t, drawing…

For many businesses whose websites are undergoing search engine optimisation, a blog will usually be suggested as a feature of the search marketing… strategy.  Running a blog means that content is regularly updated which causes the search engines to more

So you’ve wrote a great blog post that you believe is both helpful and informative. Great! However, if you fail to link your blogs on a variety of different media platforms then you can rest assured that your blog will…

No matter which industry you operate within, posting blogs on your website can have a positive effect on your online presence, as well as your relationship with customers. Whilst many businesses have been using blogging platforms for a while now,…

The general rule for SEO copywriters is that although you have to adhere to a certain keyword density in your blog, article, press release or other piece of copy…; the quality of your writing must always prevail.
We’re told

A goal for all businesses or individuals that invest in our search marketing… services is to achieve some kind of conversion.  This can mean paying for a product or service, subscribing to a newsletter, downloading free tools or software or bookmarking

Blogging can be a great way to nurture an informal relationship between a business and their customers, but what is the best way to go about doing this? Should your team of staff take turns to post blogs throughout the…