I often discuss the numerous benefits of consistently producing and posting valuable, original and engaging content on your website and your social media… profiles, but it’s worth covering them again. From a technical point of view, posting lots of new

Search engine optimisation experts and internet marketing… professioanls spend a lot of time producing content.  Unfortunately, the quantity of time spent producing the content is not replicated in the marketing stage and therefore it is often the case that fantastic content

Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing… strategies because it generates links from authoritative domains, gets your brand good visibility in the

Recently I posted a blog called ‘Can SEO still be effective without social media…‘, and a post I created about this blog on LinkedIn sparked a huge debate between various members of the online marketing and search engine

Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google’s recent ‘Search Plus Your World…‘ (SPYW) update.  Certain features of the update have been applauded, including the

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin.  I say this because SEO… is becomingly increasingly dependent on link building and the best, most authoritative links are often obtained by

In the recent SEO Quiz I posted on the SEO Consult blog…, I mentioned a book written by Eli Pariser called ‘The Filter Bubble: What the Internet is hiding from you’. It’s a very interesting read, particularly for anyone

It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

For an internet marketing agency, it is always worthwhile looking over clients’ sites, and maybe even their competitor sites, and conducting a website review.  Regularly conducting these can help search marketing experts and SEO… programmers maintain the quality of their

In this concluding section of my general guide to conversion rate optimisation, I’ll cover the final 5 points that I believe are the most significant factors in improving the rate of conversions.  Search engine optimisation and CRO… are intrinsically

These will probably be the last blogs I write in this recent series about the ‘science’ of conversion rate optimisation.  With the previous blogs I focused on aspects such as source credibility and the psychology of persuasion…, but in