Attracting Affiliates

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June 28th, 2010 by Laura

Many merchants believe that in order to attract affiliates who are efficient and have a high performance level, they should offer extremely high commission rates on a cost per sale basis. It is true that a high commission percentage is attractive, but an affiliate who has experience in the world of affiliate marketing will realise that it is the conversion rate that is actually important.

If a merchant offers a huge commission on a product that doesn’t have a good conversion rate the affiliate won’t make much money. It is considered preferable to sell lots of items with a lower commission percentage than just one product with a higher commission.

For a merchant to be able to afford huge commission rates he would have to raise the price of the product which makes it undesirable to customers. A lower priced product that is good quality will sell profusely, making more profit, even with lower commissions.

Affiliates consider other aspects of affiliate marketing to be just as important as the rate of pay such as the timing and punctuality of payments made by the merchant. If a merchant is unreliable affiliates will choose to promote other products where the merchant pays them in a preferred method and promptly.

There are many considerations when creating an affiliate marketing campaign and outsourcing to an internet marketing company such as here at Click Consult can be a cost effective decision in terms of time and money, which are both valuable commodities. By outsourcing to us you will save time and money as well as increasing your return on investment.

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