With Groupon rejecting Google’s advances, the search giants are now reportedly looking to purchase BuyWithMe.
If true then it shows that Google are paying more attention to the social sides of search marketing…, and want to offer its users

Many merchants will consider deactivating affiliates who aren’t active, but you could be losing potential top affiliates. There are reasons why an affiliate may not be active and they should be considered carefully before deactivating. An affiliate may be new…

The success of affiliate marketing… depends largely upon the performance of the affiliates. For affiliates to be successful, they will require suitable resources from the merchant. A merchant who doesn’t provide effective tools for affiliates is not giving them a

It is the belief of many merchants who are thinking of launching an affiliate marketing programme that affiliate marketing is a simple process where you join a network of affiliates and watch the sales roll in. In reality many merchants…

Keeping affiliates happy and motivated will ensure a high level of sales, benefiting all parties. The most obvious way to motivate affiliates is to provide a high commission percentage, but there are other ways to keep everyone happy. Treating your…

Creating an affiliate marketing campaign… is often discussed as being a simple method of building a business. The fact that affiliate marketing is a simple concept gives the impression that little or no effort is required to manage an affiliate

It is the practice for many merchants to remove an affiliate from their affiliate marketing… programme if they are not active over a long period of time. Before taking this action, it may be worth considering why the affiliate hasn’t

There are two main types of affiliates for you to recruit. Business partners run their own successful businesses and conduct themselves accordingly, acting in a professional and ethical manner. On the other hand, a commission-based sales team will differ n…

If you already have an online business you may be considering becoming involved in affiliate marketing…. Everywhere you look there are stories of how easy it is to build an affiliate marketing programme and have a virtual sales team

Affiliate marketing has become a popular business model resulting in a large number of affiliate merchants. For new merchants this makes it much more difficult to catch the attention of affiliate marketers… wanting to promote your merchandise, unless you have

Affiliate marketing is an increasingly rewarding business for anyone who has the necessary tools and dedication to hard work. Before creating an affiliate marketing programme, merchants should have an understanding of their roles and responsibilities, as a lack of management…

Affiliate marketing… has become a popular business model, with retail, adult and gambling being the fastest growing businesses. This is encouraging in an economy which is unstable, with many businesses turning to affiliate marketing as an alternative to traditional marketing