Characterise your PPC Campaign
On Twitter? Then you’ll understand first-hand just how difficult it can be sometimes to say all you want to say in as little as 140 characters. The same can be said for a pay per click campaign. When advertising via PPC management, you more or less have the same constraints to work around – typically 130 characters to advertise your business.
So how on earth do you get the crux of your business across to potential traffic whilst also managing to fit some keywords in there? That mountain doesn’t sound as tough to climb as you may think – simplicity is the key.
You don’t have to condense your company into 130 characters, list all your products and services. You just need to create something eye-catching revolving around your current keywords and what you’re looking to offer your target traffic. That sounds more complicated than it actually is, and people find it difficult to simplify their PPC campaign because they are worried it won’t look professional enough.
Let’s say, for example sake, that you’re an auto shop looking to sell ‘cheap tyres’:
Need solid, cheap tyres?
Our tyres are new and affordable.
Cheap tyres in your local area!
(URL to page with cheap tyres)
The above follows the rules set for a standard PPC campaign (headline of 25 characters, 2 description lines with 35 characters and a 35-character URL), but as we can see, the auto shop is able to provide cheap, solid, new tyres that are affordable to the local area, whilst also managing to slip in a couple of instances of the ‘cheap tyres’ keyword.
You don’t have to sell your company and go into great depth. You just need to highlight the best parts of the products and services you offer to encourage people to click and explore more. As shown above, the simpler and more positive you are in your PPC campaign, the easier it is to get the message across!
