Internet Marketing Blog
The thinning line between SEO and PR
In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin. I say...
The Filter Bubble – Is Personalisation Damaging the Web?
In the recent SEO Quiz I posted on the SEO Consult blog, I mentioned a book written by Eli Pariser called 'The Filter Bubble: What the Internet is hid...
Is it time to start paying more attention to Bing?
It is a fact that for internet marketing agencies, that the main objective is often to achieve high organic rankings for their clients in Google. ...
How to conduct a website review
For an internet marketing agency, it is always worthwhile looking over clients' sites, and maybe even their competitor sites, and conducting a website...
Keyword Targeting and Content Creation - A Blossoming Relationship
Keyword Targeting and Content Creation - A Blossoming Relationship It is quite often that keyword research and content creation are approached separa...
Facebook Timeline – The Official Launch
This Thursday sees the official launch of Facebook Timeline. Easily the biggest change ever introduced by Facebook, Timeline is a means to digitally d...
The Thoughts of a Grammar Geek
Q: How does Santa refer to his children? A: Subordinate Clauses Anyone? No? Well I find it funny. Not only is it seasonally topical and incredibly ch...
The Power of Facebook and its Marketing Advantages
The United Kingdom has a population of over 60 million and there are approximately over 30 million inhabitants registered on Facebook, which means hal...
E-Shop ‘til you drop
With Christmas fast approaching and queues in shops getting bigger and more tedious by the day, it appears that UK residents have left the jam-packed...
Creating the Best Content for your Site
You want people to enjoy visiting your website. Of course you do. Otherwise, why would they possibly want to come back? As with creating anything for...
Twitter – Closing the Side Drawer
Things have been hotting up down at the new Twitter HQ and if the new space doesn’t suggest that the company has grand ambitions, the newly redesign...
The 10 Defining Factors of Conversion Rate Optimisation: Part Two
In this concluding section of my general guide to conversion rate optimisation, I'll cover the final 5 points that I believe are the most signific...
The 10 Defining Factors of Conversion Rate Optimisation: Part One
These will probably be the last blogs I write in this recent series about the 'science' of conversion rate optimisation. With the p...
Chrome overtakes Firefox in global browser usage
The web analytics company StatsCounter has announced that Google Chrome has taken over Firefox into second place to lead the chase behind the market l...
Launching Your Social Media Campaign in 3 Easy Steps
Competition is rife in virtually every sector in the modern world. Consumers are becoming much savvier about where they part with their cash and whic...
The Psychology of Persuasion and Conversion Rate Optimisation
In this series of blogs on conversion rate optimisation, I have already covered something known as 'source credibility' and how this has huge...
