The rapid growth of PPC has brought with it an influx of different markets and industries looking to get a piece of the action.
Unfortunately with this increase in competition, like any industry, costs will go up to secure the…

Cannibalisation (as a business strategy!) has many success stories. Nestle cannibalised sales of their original Kit Kat chocolate bars when they launched Kit Kat Chunky. Gillette cannibalised an entire range of shaving products when they launched the Mach 3 brand.…

There was a massive change in corporate structure in the last 30 years in the modern R & D industry:
- There is more freedom for self expression & realisation
- Open environment offices allow a free flow of information…

What is it?
Site Targeting is now out of Beta testing and is available to all advertisers. With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the…

Many people raise the point, well I have time on my side when it comes to Pay Per Click Marketing, so what is the rush, my ads will appear within minutes and I start paying for my clicks.
Only if…

Way back in March Google launched the PPA platform. After a huge amount of pressure form the advertisers, Google allowed the beta test to begin. Since then there has been relatively little discussion about the platform negative or positive.
The…

In this new age of search marketing, we have seen the advent of pay per click marketing specialists. Companies who offer expert knowledge and experience to run your PPC campaign for your company.
This outsourcing for third party account management…

Whilst all of us in this industry that live and breathe search marketing, we know nothing else apart from search and how successful it can be for businesses of all scales.
Recently I saw a really scary statistic regarding Search…

If a user doesn't find what they want between five and seven seconds, they click off the site.
Therefore, need to make sure that website pages are streamlined to convey what the user wants to see.
How to over come…

As you may have noticed, Google is rapidly expanding and moving into other areas. Pending an ongoing antitrust inquiry, it will buy DoubleClick, a company that specialises in the other big internet advertising market: branded display or banner ads (whereby…

Last week, MSN released their version of Web Analytics to be used with adCenter advertisers. Is this going to be a market leader, or just another duplication of an already established Google product?
I think the latter: Why would you…

I am proud to sit on the adChamps council involved in the latest developments to the adCenter platform. The latest developments are detailed below, but are MSN too late?
Project Gatineau has launched in Beta and advertisers are able to…