Internet Marketing Blog
Differences between Google Analytics and AdWords tracking.
Ever been worried that your basic Analytics and AdWords data is not matching up? I would be more worried if it was. Different methods are used in Google Analytics and Google AdWords tracking. This brings about many subtle differences when equating data between the two programs.They provide different viewpoints on equivalent visitor behavi...
Benefits Of AdWords’ ‘Automate’ Feature Series - Scheduling Offer Ads
Have you ever had an offer that you’d like to promote through your pay per click campaigns that starts at midnight on one day and ends at midnight on another day? Before the ‘Automate’ feature was introduced this would mean that any Cinderellas managing PPC Campaigns would have to dash home from the ball before midnight to ensure...
Link Google AdWords to Analytics – How to guide
Before we get started you will need to make sure that the Google Account you are logged into is an Administrator on both the Google AdWords and Google Analytics account. Otherwise this won’t work. OK there are just 8 simple steps: 1. Sign in to AdWords (quickly check performance while you are there) 2. Go to Tools and Analysis ...
Social Media Fail of the Year (so far)
Social Media Fail of the Year (so far) In this day and age where relationships are only official if it says so on Facebook and people actually use the word ‘hashtag’ in everyday conversation, it’s clear that social media is really quite important. Not ‘it’s going to solve global warming’ important, but ‘it...
The Small Business Guide to Getting Started on Facebook for Free
Building your brand on Facebook is split into 4 core areas. You need to build your page, your brand and your presence. You then have to connect with people to make them aware of your brand and presence. After, you need to engage with your audience and potential (or current) customers and finally you need to influence your fans, expand and reach the...
Instagram CEO sidesteps Twitter for Facebook
Recent reports have surfaced online that just a few weeks before Instagram CEO Kevin Systrom accepted a staggering $1 billion (618.3 million pounds) buyout offer from Facebook Inc, Systrom had already verbally agreed to a $525 million offer from micro blogging platform Twitter. This shocking revelation has only recently surfaced, just a few short...
A tablet a day may keep the visitor away!
As a lover of all devices that can be connected to the web – be it laptops, smart phones, game consoles or smart TVs, it’s the tablet computer that intrigues me most. Being the proud owner of an iPad and a Google Nexus 7 (greedy, I know!) and hopefully soon to be the owner of an Amazon Kindle Fire HD (if my other half is reading t...
Fake Authorship – Fictional characters want a piece of that Author Rank too
Authorship and Author Rank are massive at the moment, and they’re only going to get bigger over time. It got me thinking – surely the fictional characters of film and TV want to get in on all this hot and sweaty authorship action?? A morning spent on Google with Firebug later, and you get the below. Points to everyone who gets...
Cracking Down on Fake Likes
A few months back, Facebook Security announced a crack down on ‘fake’ likes in their ‘Improvements To Our Site Integrity Systems’ note, stating that “a Like that doesn't come from someone truly interested in connecting with a Page benefits no one”. This may be true; however I’m interested to learn what...
Remember remember the month of Movember
This is it, the final day is here. Partners across the land can finally rejoice, as today is the last day of Movember! Thirty days into the Click Consult Movember Challenge and both teams of masculine tash growers are looking hairier than ever before. With no razor blade having dared to touch their top lips for almost a month, the powers of the ta...
The Growth of Mobile Search - Infographic
Earlier last month we were fortunate enough to attend the Google @ Manchester conference and, boy, it was a doozy! Out of the many great takeaways from the speakers, we were blown away by Google’s stats on the growth of mobile search. In the unfortunate case that you couldn’t attend, we have compiled the mobile growth stats Google pres...
Firefox gets social
Yesterday Mozilla released Firefox 17, a new open source browser with a host of new user-facing features as well as enhanced security. Arguably the most intriguing feature about the Firefox 17 is the much talked about and tested SocialAPI tool. This new SocialAPI device offers an innovative kind of integration ability for Firefox, allowing an extr...
Click Consult vs. Tough Mudder, again!
This past weekend a team of strapping Click Consult employees took on one of the hardest physically and mentally demanding events on the planet, the suitably feared Tough Mudder challenge! The courageous group of Click mudders took on icy water, bitter cold and cumbersome mud to conquer a 12 mile obstacle course designed by the military to test al...
Are There Other Ways Around Content?
If you are like me, the person who is always struggling for time to write, then there’s no doubt the most recent Whiteboard Friday has got you thinking too. Since Penguin it has gone without saying that content marketing is the most effective (yet timely) path for good SEO. Although the thought of generating some creative blogs and infograph...
Oh Mo you didn’t!
It is day 12 in the Click Consult Movember challenge and our boys’ top lips are already taking furry shape! Two teams of Click employees are battling head to head (or should that be ‘tache to ‘tache?) to see who can grow the most triumphant of moustaches for the month of Movember and for eternal manly glory. As you can see below...
Grow a Mo!
Late last week, two teams of Click Consult Mo Bros accepted the Movember challenge. Starting the month with a cleanly shaven face, they pledged to grow and groom a moustache for 30 days, helping to change the face of men's health and raise awareness of prostate and testicular cancer. So, this Movember, stand back and watch ‘Bangers and...