Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing… strategies because it generates links from authoritative domains, gets your brand good visibility in the
5 Tips to Increase the Visibility of your Online Press Release
January 27th, 2012 by Rory
The Growing Popularity of Google Rich Snippets
January 27th, 2012 by Paul G
Rich Snippets have been around for quite some time but it seems that they are now becoming much more visible in the Search Results.
Google’s own definition of Rich Snippets can be seen below:
“Google tries to present users with …
How is Google+ working out for you?
January 24th, 2012 by Susie
Back in late Dec 2011, Google’s Paul Allen predicted… that by the end of 2012, they would have approx 400 million users if they continued to sign up at a similar rate. Sign-ups are one thing, but how many people
SOPA – Taking us back to the dark ages?
January 23rd, 2012 by Steffi
With over 7000 sites blacking out their services for the whole day on the 18/01/2012 I think it’s an appropriate time to take a look at the effects the Stop Online Piracy Act (SOPA) will have on the web and…
Can Social Media Marketing and SEO still be considered separate subjects?
January 21st, 2012 by Rory
Recently I posted a blog called ‘Can SEO still be effective without social media…‘, and a post I created about this blog on LinkedIn sparked a huge debate between various members of the online marketing and search engine
Create a custom widget in WordPress
January 17th, 2012 by Jamie
In this blog post, we will teach you what is required to create your very own WordPress widget. The widget in this example is fairly straightforward, it will create a div with a custom image, title and URL which will…
Could Facebook and Bing replicate ‘Search Plus Your World’
January 16th, 2012 by Rory
Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google’s recent ‘Search Plus Your World…‘ (SPYW) update. Certain features of the update have been applauded, including the
How Consumer Behaviour can Shape Your Brand
January 15th, 2012 by Lis
Due to the tough economic climate, it is now more important than ever to identify consumer habits. With so many online and high street companies fighting for sales, businesses need to stand out from their competitors.
74% of Christmas shopping…
Google crowned king of 2011
January 14th, 2012 by Dave Ryan
All hail the king of ‘most viewed website of 2011’, admittedly it isn’t the most attractive of titles but the significance of this achievement carries tremendous weight in the online world as Google has beaten Facebook and Yahoo by attracting…
Is ‘Search Plus Your World’ revolutionising the SERPs?
January 12th, 2012 by Rory
The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages. The change is called ‘Search Plus Your World…‘, and
People’s attention spans are getting shorter and shorter, and… sorry, what was I saying?
January 9th, 2012 by Chris
One of the most important things about writing copy is that it needs to grab people’s attention. This is the fundamental principle of marketing and even writing in general – when writing a book, you’ll likely want to spark people’s…
The benefits of PPC software
January 5th, 2012 by David
Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools. In particular, I’d like to focus this week on our new building software. Our new PPC campaign… building software has made













