Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing… strategies because it generates links from authoritative domains, gets your brand good visibility in the

Rich Snippets have been around for quite some time but it seems that they are now becoming much more visible in the Search Results.
Google’s own definition of Rich Snippets can be seen below:
“Google tries to present users with …

Back in late Dec 2011, Google’s Paul Allen predicted… that by the end of 2012, they would have approx 400 million users if they continued to sign up at a similar rate. Sign-ups are one thing, but how many people

With over 7000 sites blacking out their services for the whole day on the 18/01/2012 I think it’s an appropriate time to take a look at the effects the Stop Online Piracy Act (SOPA) will have on the web and…

Recently I posted a blog called ‘Can SEO still be effective without social media…‘, and a post I created about this blog on LinkedIn sparked a huge debate between various members of the online marketing and search engine

In this blog post, we will teach you what is required to create your very own WordPress widget. The widget in this example is fairly straightforward, it will create a div with a custom image, title and URL which will…

Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google’s recent ‘Search Plus Your World…‘ (SPYW) update.  Certain features of the update have been applauded, including the

Due to the tough economic climate, it is now more important than ever to identify consumer habits. With so many online and high street companies fighting for sales, businesses need to stand out from their competitors.
74% of Christmas shopping…

All hail the king of ‘most viewed website of 2011’, admittedly it isn’t the most attractive of titles but the significance of this achievement carries tremendous weight in the online world as Google has beaten Facebook and Yahoo by attracting…

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

One of the most important things about writing copy is that it needs to grab people’s attention. This is the fundamental principle of marketing and even writing in general – when writing a book, you’ll likely want to spark people’s…

Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools.  In particular, I’d like to focus this week on our new building software. Our new PPC campaign… building software has made