XML feeds in the form of RSS have established themselves as an essential component of SEO (search engine optimisation) and content provision. Shopping feeds are a ‘must have’ technology. RSS XML feeds are free and provide an easy way to promote a website, syndicating content though the XML shopping feeds without the need to advertise or create complicated content sharing partnerships.
RSS stands for Really Simple Syndication and Rich Site Summary. It’s a defined standard based on XML with the specific purpose of delivering information and updates of web-based content through the XML feeds. Developers and website owners create RSS XML shopping feed integration files that contain and deliver dynamic information such as headlines, product descriptions and other forms of fresh content. Web users subscribe to XML feeds that interest them and use RSS readers and news aggregators to supply them with the information. XML shopping feed integration is becoming more and more popular as the value of using this method is properly realized.
It’s possible to access RSS XML feeds both on the web through numerous sites including My Yahoo!, Google Personalized Homepage, My MSN, or My AOL for example, or on your computer. Firefox has shopping feed integration support, as have Internet Explorer 7 and Safari.
Shopping feeds can be applied through XML shopping feed integration into your website as a push technology. This takes your content out to web users who might not otherwise visit or even be aware of your website. As a pull technology, XML shopping feeds enable you to provide your site visitors with large amounts of targeted, relevant and dynamic content generated by third parties. Both pull and push XML shopping feeds are non-mutually exclusive and offer numerous positives and associated SEO benefits when you use shopping feed integration. The off page push aspects of dynamic XML feeds generate inbound links and authority whilst the on page XML shopping feeds pull of high quality dynamic content adds value and relevance to visitors. This makes shopping feed integration not just an SEO tool but also a high value feature for users.
Push XML Shopping Feeds
Demand for XML feeds has grown strongly as they offer as a means to source specific, regularly updated information without requiring browsing, making shopping feed integration a great feature for any kind of website. SEO opportunities to publish and syndicate your content through XML shopping feeds are endless with our shopping feed integration. Publishing XML shopping feeds enables the embedding and display of your articles and content on third party websites, through RSS newsreaders across the Internet. Content syndication, using distribution lists, and hyperlinks create a powerful window on your site, your products and your services with our shopping feed integration. Perhaps most importantly XML shopping feeds generate inbound links, traffic and authority driving your site up the search engines.
Through XML shopping feeds, subscribers can be kept informed on new products or product price changes, special offers and time critical deals without actually visiting the website. After time, your RSS XML shopping feeds will hopefully have won many subscribers, each regularly being enticed to your site through your XML shopping feeds.
Many sites now offer RSS XML shopping feeds options (usually an orange square with a broadcast motif) inviting users to subscribe. As an opt-in technology, shopping feed integration can deliver users a high degree of intimacy and personalisation with very specific customised product information, recommendations and pricing. At Click Consult we are experts in developing and publishing powerful XML shopping feeds though our shopping feed integration, working as part of an overall SEO campaign.
Pull XML Shopping Feeds
1. XML Shopping Feeds - Relevance
In their pursuit of relevance search engines love sites optimised around themes and niches. RSS XML feeds in the form of news XML feeds, blogs and shopping feeds (for example Click Consult supports the best XML shopping feeds for its users including shopping portals and price comparison sites such as Shopping.com, Kelkoo, Pricerunner, Yahoo SSP, and Google Base) can be tightly targeted and themed with our shopping feed integration.
XML feeds offer very specific content provision and what’s more it’s not your organisation that’s going to the time, trouble and expense of generation this content. You simply link it in with our shopping feed integration.
2. XML Shopping Feeds - Dynamic content
By pulling RSS XML feeds from providers and aggregators, websites with shopping feed integration are able to offer new and up-to-date content. Shopping feed integration allows fresh, relevant content for your visitors updated every hour or day. Major search engines now include in their relevancy algorithm a freshness factor so using shopping feed integration in your website is a great SEO tool.
In their efforts to provide the best results to their users, search engines recognise not only relevant articles, but "fresh" articles as well. The fresher and more regularly updated the better, making xml feeds perfect in this instance. Search engines reward this through improved rankings. The most recent articles (or most recently updated websites) are listed ahead of less recent articles (or less recently updated website), all other factors being equal. XML shopping feed integration gives websites a great tool for attracting search engines.
3. XML Shopping Feeds – Spidering
Pages incorporating RSS XML feeds are regarded by the Googlebot as being updated daily, and in its judgement, are pages that deserve visiting daily, ensuring that the new information running through your shopping feed integration is picked up by search engines within hours.
The major search engines have historically tended to index pages at the start of the month. If you missed that update, you will likely need to wait till the next month to be entered. With RSS XML feeds your site and its shopping feed integration is indexed more frequently by the Googlebot. Any new pages that you add to your site will be picked up much faster than your competitors and your chances of higher ranking increase, making shopping feed integration a great boon to your wider SEO campaign.
