Just because your website is up and running doesn’t mean that the job is done. Like any method of advertising, your website has to show returns. This is where tracking and reporting plays such a crucial role in your overall website development campaign.
Tracking and reporting enables you to see just how hard your website is working, and if the results are beneficial to your business or not. Tracking and reporting doesn’t just give you statistical analysis of your website; it can also include vital external information such as current trends and market movements.
At Click Consult, we have developed a system of tracking and reporting that can centrally manage reports from all the major search engines, collating the information into easy to use and understand data to help improve the performance of your website. Clicktelligence software, developed by Click Consult, has the latest management functions designed to help us help you manage your campaign. By using Clicktelligence to carry out extensive tracking and reporting, we can spot early on if a website is working efficiently and how it can be adapted to cater for changes in the market or in a change in strategy.
Depending on Geo-specific data, some search engines perform better at certain times of the day. By using tracking and reporting techniques, you can work out when is the most likely time for searches that may target your market. By using ‘Timing Rules’ software, Click Consult’s Clicktelligence system can target this data and effectively pinpoint these times, improving performance and saving money.
Another of our tracking and reporting techniques is the application of our projection tool. This helps us to predict important data such as Cost Per Click (CPC) and other information that can indicate how successful the ratio is from visit via PPC links through to real-time sales for your business.
Keywords in any campaign are vital. Clicktelligence allows us to monitor how effective your keywords are over a three-month period, not just on your site but universally. It enables us to spot changes in trends, which keywords are becoming more popular with users and incorporating these into a constantly evolving strategy. Tracking and reporting helps us to keep you one step ahead of the rest of your competitors.
One of the most crucial factors in any campaign is the Return on Investment (ROI). How much return is your initial investment drawing into your business? Is your initial investment working effectively? By analysing the Cost per Action (CPA) data (also sometimes known as Cost per Acquisition) using the ROI tracker, we can give you a breakdown of the effectiveness of your campaign by provider, referrer and keyword.
All of this data collated by Clicktelligence gives Click Consult the opportunity to produce effective tracking and reporting feedback to our clients, ultimately improving the effectiveness of your website campaign. This produces a dynamic and constantly evolving program, designed specifically to adapt to changes in market forces and keep your website working efficiently.
If you would like to know more about Clicktelligence and the tracking and reporting facilities offered by Click Consult, Contact Us now for further details.
