Search Engine Optimisation & SEO

Why Outsource Your Search Engine Optimisation to Click Consult?

Established in 2003, Click Consult is one of Europe's leading Search Engine Optimisation (also known as SEO or Search Engine Optimization) Agencies. With offices in Cheshire & London, Click Consult employs more than 25 expert marketing professionals. All of our Search Engine Optimisation (SEO) Programmers & Account Managers are fully qualified, not only in Search Engine Optimisation (SEO) techniques, but also multiple programming languages such as ASP, ASP.NET, C#, PHP, Joomla as well as HTML, JavaScript, CSS, MySQL, SQL and AJAX.

Our Search Engine Optimisation (SEO) process is industry leading and proven with results. By becoming a Search Engine Optimisation (SEO) client at Click Consult, we work through the following process to maximise your SEO:

Search Engine Optimisation & SEO Consultation

It is important we understand your requirements from your Search Engine Optimisation project. The purpose of Search Engine Optimisation is to maximise targeted traffic through ethical SEO techniques. Initially Click Consult’s Search Engine Optimisation team will analyse the traffic statistics for your industry, identify keywords and phrases to deliver the most targeted traffic and analyse your current positioning for any such terms.

Search Engine Optimisation & SEO Work Plan

When our Search Engine Optimisation team has completed the SEO analysis and identified the Search Engine Optimisation target keywords, we formulate a tailored Search Engine Optimisation work plan, split into 2 different areas:

On Page Search Engine Optimisation & SEO

On Page Search Engine Optimisation includes everything the Search Engines find when visiting your website and is what most people think of when they hear the term “Search Engine Optimisation”. Through our research and experience, our Search Engine Optimisation team have formulated a quality assurance check of over 100 key Search Engine Optimisation actions for your website to be ranked within the Search Engines. On page Search Engine Optimisation is completed at the start of the project and then checked on a monthly basis by our Search Engine Optimisation team. This also includes professional Search Engine Optimisation copywriting where required. After our Search Engine Optimisation QA, we finish On Page SEO in preparation for launch of your website with this part of the Search Engine Optimization process completed.

Off Page Search Engine Optimisation & SEO

Off Page Search Engine Optimisation is critical to the long term authority of your website and combines with your On Page Search Engine Optimisation to establish a long term presence for the target keywords. Our Off Page Search Engine Optimisation is carried out monthly and includes the following SEO aspects at different levels depending on how competitive your industry is:

• SEO aspect 1: Directory Submissions
• SEO aspect 2: Article Creation and Submission into Article Directories
• SEO aspect 3: Themed Links From Other Websites to Improve Traffic
• SEO aspect 4: Blog Integration, including blog writing and posting
• SEO aspect 5: Social Media Marketing

Off Page Search Engine Optimisation is crucial to your SEO success and long term Search Engine authority.

Search Engine Optimisation & SEO Reporting

When your Search Engine Optimisation project is launched, we keep you updated with regular Search Engine Optimisation reports. These include traffic analysis, ranking reports detailing positions and changes month on month by keyword, ROI/CPA data, and all off page Search Engine Optimisation carried out, detailing reports of submissions, articles and links. All of the Search Engine Optimisation reports will be available to view with your unique SEO login to our online Search Engine Optimisation reporting system, Clicktelligence.

How Good is Our Search Engine Optimisation And Other Services?

Just take a look at what our clients have to say:

Natural by Nature

What is your overall opinion of Click Consult?

Very efficient and professional service. We feel like they care about our business and its performance.

What is the best part of our service?

Being allocated a dedicated account manager rather than dealing with a different person every time you call or email.

How have we benefitted your business?

Creating a focused specific campaign of advertising. The visibility of Natural by Nature Oils on Google has increased dramatically, hence increased the traffic going to our site.

How have the results improved since joining Click Consult?

Our sales figures have improved by over 100% in just 4 months of working with Click. We have just renewed our contract for another 12 months!

Rapid Switch

What is your overall opinion of Click Consult?

Click Consult is a professional organisation that is a pleasure to deal with; we've had a great experience with a number of different staff.

What is the best part of our service?

We've been most pleased with the SEO achieved by Click Consult and the flexible way they looked at our SEO requirements. More importantly, they delivered on our SEO and got us on to the first page for our desired search terms.

How have we benefitted your business? How have the results improved since joining Click Consult?

The SEO work that Click Consult did got us on to the first page of Google for our chosen search terms. This has driven more traffic to our site, and we've seen a definite result with sales achieved. It is, without a doubt, the best value we've had from our advertising budget.

Click Here for More Testimonials

More Information Regarding Our Search Engine Optimisation Services

Research shows that, across the Internet, in excess of 70% of search engine users prefer organic search returns to the 30% of Internet users who utilise sponsored listings or PPC. Despite the popularity of Pay Per Click among marketers, approximately 80% of clicks at Google occur on organic listings, not on the PPC ads. This shows the importance of Search Engine Optimization to your business profile online.

It's not just web users who like natural listings - The Direct Marketing Association cites website marketers who report search engine positioning as the most effective way to drive traffic to their sites (66%). Email marketing came second with 54%.

With 78% of web users abandoning their search if the first 3 pages don't provide an answer to their question, and 28% not even scrolling past the second page of results, clearly the only cost effective way to market a web site online is to obtain several top-10 search engine rankings in the major search engines for your keywords, which is where Search Engine Optimization comes into its own. An explanation perhaps why recent reports by Sempo indicate that 43% of advertiser respondents have shifted their budgets away from other marketing programs to Organic Search Engine Optimization?

Professional and successful Search Engine Optimization is a multi-disciplined process. To some, Search Engine Optimization is an indefinable balance of science and art, technology and craft. SEO is often regarded as something of a 'black art', a marketing alchemy. Search Engine Optimization involves an almost intuitive combination of copywriting, web design, web development, marketing, advertising and analysis in order to provide the most effective Search Engine Optimization. The blend and proportion of each SEO skill depends upon the experience and expertise of the Search Engine Optimization marketer.

That's not to say that SEO needs to be left to chance. A little research and a few recommendations should be able to lead to the door of a reputable, experienced and ethical Search Engine Optimization partner, skilled in delivering measurable and bottom line benefiting SEO results. At Click Consult, our Search Engine Optimization team applies our skills, expertise and experience through an integrated suite of SEO services.

The first search engine created was Archie, created in 1990 by Alan Emtage, a student at McGill University in Montreal. The commercial search engines that we are familiar with today started to appear in the mid 90's - Yahoo Directory in '94, LookSmart in '95, Ask Jeeves in '97, Alta Vista '95, Google was launched in 1998.

It didn't take long for website owners to recognize the value of having their sites highly ranked search engine results. The more visible the site, the more people clicked on the site as the Internet became monetised through advertising revenues, e-commerce and other commercial opportunities. Webmasters sought to find ways by which their sites would appear at the top of search returns and in so doing created what has since become the multi-million dollar Search Engine Optimization - SEO industry. The earliest known use of the phrase search engine optimization is attributed to search specialist Danny Sullivan from a spam message posted on Usenet on in 1997. Search Engine Optimization grew from there to become a full blown industry in its own right within the space of a few years.

Over the last decade, SEO techniques have changed repeatedly, as have the search engines and the ways in which they determine which website is relevant to any given query. Thus Search Engine Optimization a game of cat and mouse, with the search companies working hard to keep ahead of ever-resourceful webmasters and SEO marketers.

In the early days, Search Engine Optimization comprised mostly of using descriptive file names, page titles, and Meta descriptions as the main SEO techniques. As search algorithms advanced, page factors such as keyword densities grew more important to SEO. Then Page Ranking based upon the number and strength of inbound links became the main determining factor in Search Engine Optimization. As each of these search criteria became used and abused, the algorithms evolved and as a result, so did Search Engine Optimization. These days, the search engines use sophisticated and complicated algorithms incorporating over 200 criteria to determine site ranking and the job of SEO is to keep up with these developments and adjust Search Engine Optimization techniques accordingly.

The current top 10 Search Engine Optimization determining factors are:

• SEO factor 1: Keyword use in title tags
• SEO factor 2: Anchor text of inbound Links
• SEO factor 3: Global popularity of the site
• SEO factor 4: Age of the site
• SEO factor 5: Link popularity within the site's internal link structure
• SEO factor 6: Topical relevance of inbound links to site
• SEO factor 7: Link popularity of site in topical community
• SEO factor 8: Keyword use in body text
• SEO factor 9: Global popularity of Linking Site
• SEO factor 10: Topical relationship of Linking Page

Search Engine Optimization has implications across the board for any organisation and should be approached holistically in order to achieve the best possible SEO. Successful Search Engine Optimization addresses the systemic inclusion of website design, development, content, technology, management; usually with input from sales, marketing, design and technicians. Search Engine Optimization is both complex and challenging to implement, making SEO something of a specialist field.

The foundation of any Search Engine Optimization campaign is key word and phrase definition. Based upon business objectives, suitable SEO terms are identified that will attract visitors. These visitors will likely convert into leads, customers providing sales etc and this is how a business makes their return on Search Engine Optimization investment.

Once business objectives are clear to the Search Engine Optimization team, analysis and search engine preparation is the next stage in SEO. An important Search Engine Optimization factor to consider is to identify duplicate content that might cause search engines to apply ranking penalties. Code issues that damage high search ranking are addressed with clean, current standard compliant HTML code by our SEO Programmers. Spider entry issues are identified and resolved and keyword density in title tags, body content, headings and links are analysed to maximize Search Engine Optimization impact. There may also be link issues that prevent a high ranking so our Search Engine Optimization team make any necessary adjustments.

At Click Consult, once our Search Engine Optimization team have identified and resolved obstacles to high search engine ranking we go about optimising sites so that search engines can easily crawl them and add them to their indexes. A high ratio of content to code is mission critical to SEO as is a fast-loading, accessible search engine friendly structure. In the Search Engine Optimization process, close attention is paid to core web programming principles.

SEO friendly page-titles, page-descriptions, meta-tags, keywords, meta-tags and internal HTML hyperlinks are deployed. We add a site map if possible as part of our Search Engine Optimization process, helping spiders to follow links and find more of the web site.

Search engines very much appreciate text content so this is a vital part of any Search Engine Optimization campaign. Search Engines also like structure so that is another important SEO factor. For maximum Search Engine Optimization, each page on the site should contain high quality copy and use structural elements - heading, paragraph and other HTML tags - to indicate importance to the search engines. We work closely with our SEO clients, ensuring high quality content and structure. Our Search Engine Optimization objective is simply to make it as easy as possible for search engine spiders to gather as much useful information as web users require.

Link analysis is another critical aspect of Search Engine Optimization. Global Link Popularity is arguably the most important SEO criteria. Google, Yahoo and the other major search engines love to see sites that have quality incoming links from other relevant sites. At Click Consult, our Search Engine Optimization team work hard with our SEO clients to develop relevant linking opportunities, free and paid. Resources include current associates, online directories, press releases and blogs. We offer an extensive database of directories and potential links for this purpose to maximize your Search Engine Optimization impact.

Truly natural or 'organic' search engine optimization not only improves your site ranking, SEO also benefits your overall Internet Marketing campaign. Your site value will be increased, improved HTML code will increase usability, content will teach visitors more about your products or services and increased link popularity will increase the site legitimacy - a virtuous SEO circle that we'd be delighted to discuss with you.

Contact Click Consult to find out how we can raise your web profile with Search Engine Optimization.

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