SEO Tools
About The SEO Tools
The Keyword Balance Checker spiders the webpages entered into the tool and extracts meta-keywords that have been targeted through Search Engine Optimisation (SEO) efforts. The tool then analyses the densities of those keywords against the page copy. This allows the user to determine if the keyword-to-content ratio is of an acceptable level to major search engines, such as Google, Yahoo! and MSN Live. Measured as a percentage, if the keyword density is too low, optimum rankings will not be achieved, and, if the percentage is too high, the website in question may be penalised for spamming or keyword stuffing.
The What Search Engines See tool reveals what content search engine spiders/indexing bots capture when they crawl a website. The tool filters and strips down a webpage of all its flash, images and superfluous content to show the user exactly how its webpages appear to a search engine. The user can then determine whether or not search engines deem the page to be relevant to a SEO keyword query or search term. This tool is especially useful for colourful, vivacious and aesthetically-pleasing websites with low positions in the search results.
The Keyword Generator is a keyword suggestion tool that is especially geared towards search engine optimisation campaigns. By entering a few descriptive words or phrases that relate to the product or service you offer, the tool generates a list of new keyword ideas. The keyword generator tool is tiered and multi-layered allowing users to continually refine keywords until they reach a level that is judged to be precise enough. For instance, for a used BMW dealer in London, the keyword generator will drill down the search term “cars” in the following way: car > used cars > used cars for sale > used BMW cars for sale > used BMW cars for sale London. At any stage of this filtering process, you can conduct an up-to-date search query on the three main search engines. This allows the user to quickly and easily see who else is advertising and appearing for this particular keyword.
The Backlink Checker will query the most commonly used search engines and return the number of backlinks to the website that exists in their indexes. By revealing exactly how many sites have been linked to yours, you get a sense of website popularity – an important factor in your search engine ranking. The more popular your site is, i.e. the more backlinks you have pointing to your site (which, in essence, acts as a vote of popularity for your site), the better it will be ranked on the search engines. Due to the differing spidering techniques used by the search engines, the backlink tally may differ between them. Googlebot is generally considered to be the best crawler for indexing sites, as it regularly scans websites to accommodate any new and updated content. Yahoo Slurp, which is the Yahoo crawler, does not crawl very deeply and, as a result, may miss some pages, which may have been created for link purposes.
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