Pay Per Click & PPC Marketing & Management
Why Outsource Your PPC Management to Click Consult?
Established in 2003, Click Consult is one of Europe's leading Pay Per Click or PPC Management & Marketing Agencies. With offices in Cheshire & London, Click Consult employs more than 25 expert marketing professionals. All our Pay Per Click Management team & Account Managers are fully Google Adwords, Microsoft Adcenter & Yahoo! Search Marketing Qualified with more than 50 years combined experience.
Click Consult has experience in Pay Per Click & PPC management for any budget, from £1000 per month to £1,000,000 per month across multiple industries. The benefits of Click Consult Pay Per Click & PPC Management is broken down into a number of areas:
Pay Per Click & PPC Management Consultation
With any Pay Per Click or PPC campaign, the first step is consultation; understanding your business and understanding your objectives. As part of our pay per click management service we will take you through an initial brief, review any previous data, discuss your business and industry and understand your objectives in order to deliver optimum PPC management.
Pay Per Click & PPC Management - ROI/CPA Targets
It is important from the start of your Pay Per Click campaign that Click Consult, as your Pay Per Click Management team, understands what you require back from your investment in order to provide appropriate PPC management. Our Pay Per Click management team measure this in two ways: firstly Return On Investment; understanding the percentage you require in return for what your spend is, and secondly Cost Per Acquisition; this is measured through a set cost per lead or order generated through Pay Per Click Advertising. Our PPC management team uses this information to develop a tailor made Pay Per Click management campaign for your business.
Pay Per Click & PPC Management - Build and Implementation
The build of a Pay Per Click & PPC campaign is essential. This is the basis from which you will generate traffic and deliver a ROI or CPA. As part of our Pay Per Click management service, Click Consult will use multiple research tools to ensure your campaign maximises its build potential, using various in-house tested PPC management techniques for short and long tail search terms. Our Pay Per Click management team will also have an implementation strategy in place to maximise the launch of your Pay Per Click & PPC Management campaign.
Pay Per Click & PPC Management - Account Optimisation
Imagine your Pay Per Click or PPC campaign with 500,000 phrases. How you optimise your campaigns? At Click Consult, we use a number of PPC Management methods to optimise Pay Per Click accounts with our PPC management services. There is an element of manual optimisation and software optimisation using our in-house Clicktelligence software. It is essential a Pay Per Click account is optimised on a regular basis to maximise your ROI/CPA, reduce your Cost-Per-Click and maximise your Click-Through-Rate. All of these details can be taken care of by our experienced PPC management team.
Pay Per Click & PPC Management - Reporting
At Click Consult, we provide all of our Pay Per Click management clients with a unique reporting interface called Clicktelligence. You can log in and review reporting data relating to your Pay Per Click management account and also on other areas of marketing you have with Click Consult. This ensures that the client is fully informed at every step with our PPC management services.
How Good is our Pay Per Click Management Service?
Just take a look at what our clients have to say about our PPC management services:
Autobulbs Direct
What is your overall opinion of Click Consult?
Very professional and friendly company that actually do the work they say they will do.
What is the best part of our service?
The customer service is very good, but the results speak for themselves. The PPC campaign management is fantastic.
How have we benefited your business?
By providing a very well run PPC campaign which has ensured good ROI from an effective and constantly updated campaign. The affiliate and SEO services have only recently been added but are looking beneficial already.
How have the results improved since joining Click Consult?
We have seen a much more effective supply of traffic from the PPC campaign across all the sites and great initial results on the Affiliate campaign.
Click Here for More Testimonials
More Information Regarding Our Pay Per Click Services
PPC / Pay Per Click management campaigns essentially come in two flavours; keyword (sponsored match) or content match.
Keyword campaigns in Pay Per Click Management involve our Pay Per Click Management team bidding on keywords or keyword phrases which result in an ad containing a link to your site being displayed along with the natural results on search engine results pages. Search engines display your ads for any search terms that they determine as relevant to your keyword (using their sophisticated algorithms).
Content match campaigns in Pay Per Click Management involve our Pay Per Click Management team orchestrating the display of advertisements placed on relevant websites, newsletters and e-mails. Content match ads are provided on third-party websites that serve the ads either vertically or horizontally on the page.
Content match is determined by the words/phrases, etc. which appear on the page. For example, Google's AdSense system automatically crawls the content of your pages and delivers ads (either text or image ads) relevant to your audience and your site content. Content Match requires the identification of themes rather than specific search terms. This requires advertisers to think differently when creating a Content Campaign. Terms that would never be applied in a keyword search campaign can prove extremely effective in a Content Campaign. Our Pay Per Click management team can work with clients to produce a targeted and effective campaign with our Pay Per Click management services.
Advertisers don't pay simply to appear on search result or content pages in Pay Per Click management campaigns; they pay only when someone actually clicks on their ad and is taken to the landing page on their website. The amounts they pay are determined by the fee or bid agreed, which is a result of consultation between our Pay Per Click Management team and the client.
There are other styles of Pay Per Click/PPC products which target product or service searches and product comparison sites, which our Pay Per Click Management team can fully discuss with you. Search engine companies may participate in more than one category. PPC management programs do not generate any revenue solely from traffic for websites that display the ads, only when a user clicks on the advertisement itself, making appropriate placement and target audience an important concern.
Our Pay Per Click management team’s expertise with ad copy and placement can make sure that your Pay Per Click Management campaign reaches its full potential.
Throughout the net, there are more than 500 search engines offering PPC campaign schemes (sometime referred to as CPC or Cost per Click). From meta search engines that incorporate traffic from other engines and online sources through to niche engines focusing on more specific categories or topics, PPC is proving an extremely popular and successful marketing resource. Outsourcing your Pay Per Click management campaign to an experienced PPC management team such as Click Consult can help you make the most of your advertising budget and with our Pay Per Click Management team’s expertise, make the most of your online business potential.
The most well-known PPC search engine is from Google; Adwords is their PPC advertising program. Launched in 2000, Google AdWords has now firmly established itself as the world's leading Internet PPC advertising product. AdWords offers Pay Per Click (PPC) advertising, and site-targeted advertising for both text and banner ads. In 2007, revenues for AdWords, Google's flagship advertising product, totalled a staggering $16.4 billion. All of Click Consult’s Pay Per Click management team are fully AdWords qualified.
Google AdWords has by far the widest coverage of any of the PPC providers, offering advertisers a global reach through an individual system, making it perfect for tailor made Pay Per Click management. This breadth of coverage offered by Adwords PPC is particularly beneficial for more specialised businesses that might not receive a great deal of search traffic from the smaller PPC providers. The minimum Cost-Per-Click for a keyword on Adwords PPC can be a little as 1p, making AdWords ideal for editorial or websites that don't enjoy huge traffic and sales. Other PPC providers tend to have a 10p minimum Cost-Per-Click. Our experienced Pay Per Click management team have all the experience necessary to source the right providers and maximize your results through our PPC management services.
In some market sectors, bidding on Google AdWords can be very competitive, especially on the more popular keywords. In some cases it might be possible to search the market and find better value elsewhere and our Pay Per Click management team have the experience to find the right deal for every client. The system can also be a little complicated, especially to the inexperienced; ranking position for example, being determined through a combination of bid price and Click-Through-Rate of the advert. Whatever your PPC knowledge, our dedicated Pay Per Click management team have the expertise to provide excellent PPC management throughout your entire campaign and specialise in keywords.
You can bid high for a specific keyword, but because the advertisement has had a low Click-Through-Rate in the past, it may still appear less frequently than an ad placed by a lower bidder with a higher Click-Through-Rate. For every PPC management campaign that is more involved than the simplest of efforts, it's wise to employ a professional PPC management company. Using a pay per click management company is a good idea not only so that technical issues are handled properly, but also so that budgets are controlled and not spent ineffectively. A good Pay Per Click management company will take care of all aspects of your campaign, making your own experience of PPC management a hassle-free one.
If you don't have a professional PPC management partner, such as Click Consult, who monitor your account your Pay Per Click management isn’t considered closely, you may start to suffer low CTR (Click-Through-Rate), which hurts your quality score and will increase CPC (Cost-Per-Click). Worse still, you may spend a lot of money on wasted clicks. Our Pay Per Click management services make sure that your campaign is monitored closely by our PPC management team and adjusted when necessary to bring optimum rewards.
After the dominant player, Google Adwords, the next most popular PPC services internationally are Ask.com, Baidu, LookSmart, Microsoft adCenter, MIVA, Superpages.com, Yahoo Search Marketing and Yandex.
Minimum prices per click, usually referred to as Costs-Per-Click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list. Some PPC companies (including Adwords) offer keywords from as little as US$0.01, although seriously popular search terms can command much higher rates on the more popular search engines. Our Pay Per Click management services can help you find the right keywords to target and our PPC management team will find the best priced clicks for your business.
The top 10 PPC companies produce over 85% of PPC traffic, resulting in increased competition that pushes bid prices higher than less popular alternative PPC engines. Whereas once competitive bids commanded rates of $0.35-$0.60, they now range from $1.00-$5.00 per click or more. In part, these rises are due to the recognition by businesses of the highly targeted nature of PPC and its ROI.
At Click Consult, we have a wealth of experience in Pay-Per-Click management for clients on programs such as Google AdWords and Yahoo Search Marketing. Our Pay Per Click Management team provide our clients with a range of professional and highly effective PPC management services, addressing all the important aspects involved in a successful PPC management campaign.
A successful Pay Per Click / PPC management campaign involves:
- Defining business objectives for the PPC campaign with our Pay Per Click Management team.
- Keyword identification (to generate the most Pay Per Click traffic for the lowest cost).
- Crafting well-written, relevant copy. Each Pay Per Click ad will be associated with a particular keyword and displayed beneath a link to your site on a search results page.
- Our PPC management team will set up landing pages with suitable calls to action. The all-important destinations of your PPC clickthroughs.
- Pay Per Click management of your campaign with suitable PPC partners to ensure coverage and value for money on keywords - Google Adwords, Yahoo Search Marketing for example. Install conversion tracking systems.
- Our PPC management team monitor campaigns and adjust them to ensure optimum performance as part of our Pay per click management.
To discuss how our Pay Per Click / PPC management services can win business for your company, Contact Us today.
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