Caller Trax, Track Your Pay Per Click Phone Leads For Accurate PPC Conversion Tracking

Click Consult have launched a new product for measuring conversions from phone calls via Pay Per Click. ROI is becoming even tougher with Pay per Click Advertising due to fierce competition and growth across the internet, currently there are some great tracking software available such as Analytics to track ROI/CPA data, but when it comes to phone calls, how do you really know what is converting well? Decisions could be made within your PPC campaign when actually a phrase or ad group maybe higher converting than you think.

This is why Click Consult have developed Caller Trax, the software is developed by and unique to Click Consult and is accessible to clients via our online system Clicktelligence, with very easy implementation into your existing Pay Per Click campaigns across all of the major search engines Google, Yahoo! & MSN.

How it works?

We provide you with a unique 0845 number for every page you wish to track, we then provide a unique piece of tracking into the destination URL for each of those pages which includes the number on this page, importantly though it only appears to someone if they go through the PPC ad, not to visitors through any other mediums such as organic traffic.

You can have as many tracking numbers as required, for example if you have 500 pages within your site for various target markets, we can track phone calls to each one.

We then on a report the calls into our online reporting system Clicktelligence which matches the data back to the page the number originates from and then to your PPC conversions.

By doing this we can report on all phone calls made by page within your website, when including the data into your PPC campaign we are able to provide accurate conversion data.

To find out more information regarding Caller Trax please call 0845 205 0292 or Contact Us