Why Outsource Your Online Press Releases & Online PR to Click Consult?
Established in 2003, Click Consult is one of Europe's leading Online PR & Online Press Releases Agencies. With offices in Cheshire & London, Click Consult employs more than 25 expert marketing professionals with the skills and experience necessary to successfully manage your Online Press Releases and all other Online PR.
Online Press Releases are a fairly new concept within Internet Marketing. Unlike other methods such as Search Engine Optimisation & Pay Per Click, Online Press Releases are not necessarily at the forefront of an Internet Marketing Strategy but the value of good Online PR should not be underestimated.
Online Press Releases can be a vital ingredient to your overall Online PR and internet marketing strategy because not only do good Online Press Releases have a powerful effect in their own right, but they also have an effect on your other Internet Marketing mediums. Online Press Releases provide great brand exposure to help your general Online PR, build authority within your industry and also provide great benefit to Search Engine Optimisation. Online Press Releases can be done in conjunction and part of your overall Online PR and Internet Marketing strategy, or in isolation, depending upon your Online PR objectives.
Click Consult employs expert copywriters and have over 70 channels of distribution for Online Press Releases making us your ideal partner for Online PR.
Online Press Releases & Online PR Consultation
Click Consult understands the importance and requirements when creating Online Press Releases for Distribution. Depending on your frequency we will discuss an Online PR strategy and theme for your Online Press Releases. The themes of your Online Press Releases are very important, and your Online PR releases must be news, not generic copy or you run the risk of damaging your overall Online PR reputation. Online Press Releases must be interesting, reveal something unique and something people will want to read and share in order to benefit your Online PR profile. At Click Consult we have experience of creating themes that will generate real interest and maximise the effect of your Online Press Releases.
Online Press Releases & Online PR Implementation
Click Consult will distribute your Online Press Releases to over 70 Online Press Releases Portals. Through RSS (Really Simple Syndication), your Online Press Releases will snowball to subscribers who wish to receive news that is relevant to your theme. It is possible to be placed upon thousands of sites as well as news feeds such as Google & Yahoo! News.
Online Press Releases & Online PR Reporting
Click Consult will provide Online PR reports giving you full distribution details, this will include where your Online Press Releases appear. All Online PR reports will be available to view in our Online PR reporting system, Clicktelligence.
How Good Are We at Online PR and Online Press Releases?
Just take a look at what our Online PR clients have to say:
Saturn Energy Online
What is your overall opinion of Click Consult?
Our overall opinion of your service is excellent.
What is the best part of our service?
One of the most important aspects of your service is the ability to deliver on your promises.
How have we benefited your business? How have the results improved since joining Click Consult?
Providing professional appraisals of what needs to be done and expertly managing our web-site campaign. We have witnessed significant growth in our web-site business.
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More Information Regarding Our Online Press Release Services
It's said that the most important part of website optimisation happens off the page, with Google and the other search engines determining your site's importance by the links from external sites back to yours. Online PR is a vital part of maximizing your online presence and thus your authority with search engines so Online Press Releases can be a very useful tool.
Search engine optimisation, high search engine ranking and online PR are inextricably related through link building and any company wishing to maximize profile by establishing itself at the top end of the search engines would be wise to consider Online PR as a vital contributor to their search engine rankings.
Link building is most effective when you obtain links from quality sites. Online PR, as well as building a company's reputation, largely through the use of positive media coverage, is a powerful tool in the pursuit of obtaining links from relevant and respected web sites.
When a link building / Online PR campaign / SEO project is focused, integrated and applied to meet clearly defined business objectives, it can result in spectacular results. The impressive success of well-applied online PR and well crafted Online Press Releases are a major factor for the increasingly high expenditure being enjoyed by the industry.
According to Reuters, Britain has the most developed Online PR and advertising market in the world. They cite the Internet Advertising Bureau (IAB), PriceWaterhouseCoopers and the World Advertising Research Centre as giving it a value of £2.8 billion ($5.6 billion) and in 2007 a market share of 15.3 percent, up from 11.4 percent in 2006.
Displayed online advertising (all part of Online PR), such as banners and video, grew 31 percent while paid-for search marketing was "maturing, but not slowing" as marketers and brands learned to secure a greater return on their investment through "key phrases" and accurate targeting.
Advertising spend on search grew 39 percent to £1.6 billion.
Effective Online PR, as with SEO, requires a blend of disciplines delivered through Online PR channels and directed at positively influencing media, new customers, existing customers, search engines, journalists, community groups and industry organisations existing exclusively on the Internet. Points of focus addressed include search engines, blog advertising, news, forums, discussion threads, and social networks to more traditional banner ads and other online communication tools.
At Click Consult, we design intelligent Online PR campaigns that use the advertising and communications tools most compelling to your audience. Methods and technologies supported include, Banner ads, Blog ads, Text linking, Group marketing, Rich media ads, Podcasting, RSS feeds, Streaming media, E-mail list and newsletter sponsorship.
Online PR also focuses on brand development, reputation monitoring and management and like SEO, requires a mix of soft social, artistically creative, persuasive and technical skills. To maximize publicity efforts, it makes sense for Online PR people and SEO specialists to collaborate and evolve synergies through the combination of their respective skills. At Click Consult, our SEO and Online PR teams integrate disciplines to provide thorough and strategic Online PR and wider Internet Marketing solutions.
Online PR essentially entails two main tactics: expertly developed articles and expert delivery of Online Press Releases. We research and create Online Press Releases, optimise copy on keywords, format them, distribute, track and analyse using tracking URLs to establish how effective our online press releases are at generating traffic, actions and inquiries.
Increasing numbers of news sites such as the BBC are including stories and linking to external web sites of all kinds which can be used to your benefit in an Online PR campaign. In addition to the fact that many of these media outlets have large audiences they will be crawled frequently by search engines. While offline media stories are tomorrow's fish and chip wrapping, online stories can continue to generate interest and web traffic for many months. News sites are extremely useful link sources in Online PR
It's also wise when considering online PR to build relationships with smaller niche sites. They tend to be read and contributed to by people not simply interested in the subject matter but also passionate and informed. It can be the case that links they provide are even more valuable for Online PR than those from regular media.
These days hundreds of online press releases and stories now compete to 'get above the noise' on the Internet - all craving the attention of busy journalists and hopefully the interest of Internet readers.
It's important that online PR articles and online press releases are carefully crafted. The top priority for any online press releases we create isn't the technology or the medium. The top priority is the recipient, the reader. We keep our creative minds firmly on the fact that optimised online press releases are not the end – they’re the means. We map project specific keywords to online press releases in the same way we do to site content applying them to titles, subtitles and body copy.
Online Press Releases need to highlight the most newsworthy aspects of the story and use clear, competent English, communicating the message as succinctly and professionally as possible. Ideally we create a strong call to action or clickthrough incentives; a free guide, report or discount can be effective. Online Press Releases need to be formatted so that it's quick and easy for them to be evaluated by busy journalists.
At Click Consult, we provide a variety of channels through which online press releases can be distributed. We apply dedicated tools and technology that distributes online press releases, hosts high resolution images as well as permanent redirects for URLs. It has a podcast feature and tracks back blog URLs which are encouraged to link to them.
In addition to submitting our online press releases to our database of handpicked, targeted journalists and editors we also work closely with Yahoo News, Google News and other news search engines who pick up online press releases. We submit articles and online press releases for paid inclusion on major web portals such as Yahoo, AltaVista and AlltheWeb. Syndicated network news feeds, and blogs. New standards like XML, OPML, ATOM, RSS, and NewsML also provide powerful distribution channels used to convey our client Online PR messages.
As much as appropriately deployed technology such as conversion tracking can benefit your Online PR campaign we also believe that successful campaigns should have the human touch. Online PR is essentially a people profession and benefits from committed, professional, empathetic and talented individuals. It takes skill, experience, and intuition. To find out more about the Click Consult team of committed, professional, empathetic and talented individuals, Contact Us now.
