MSN adCenter Pay Per Click & adCenter PPC
Pay Per Click (PPC) advertising is becoming an increasingly popular way for small businesses in particular to promote themselves high up the search engine listings. But with so many PPC options out there, how do you choose which one is right for you?
MSN adCenter Pay Per Click is Microsoft’s addition to the PPC arena. As the fourth most traffic-driven search engine in the world, MSN’s Live Search has enormous potential to maximise your website’s exposure to a larger audience with our adCenter management service. MSN adCenter Pay Per Click includes features such as campaign importation templates, immediate editorial feedback on keywords and adCenter PPC ads, specific ad targeting options and updated reporting capabilities, making adCenter PPC a very flexible and adjustable marketing tool. The addition of these features has brought MSN adCenter Pay Per Click up to par with other top gun sites such as Yahoo! and Google, but with a few key differences.
The MSN adCenter Pay Per Click console operates in a very similar manner to the other major PPC systems. If you already have PPC campaigns running in Google or other search engines, you can easily import the campaigns and keywords into MSN AdCenter Pay Per Click by using Excel templates as part of your adCenter Management. These adCenter Management templates can be downloaded and used to format all of your existing campaign information and other PPC options to keep everything organized and simple with adCenter Management.
MSN adCenter Pay Per Click also has an immediate editorial feedback function, which makes it easier for you to create adCenter PPC adverts that meet the technical requirements for Microsoft’s editorial guidelines. MSN adCenter Pay Per Click functions can instantly validate adverts’ keywords by checking each adCenter PPC ad to make sure it meets the following criteria:
AdCenter PPC requirement 1: All of the required fields are complete (e.g. ad title, ad text and destination URL).
AdCenter PPC requirement 2: None of the fields exceed character limits.
AdCenter PPC requirement 3: The destination URL is formatted correctly.
AdCenter PPC requirement 4: The display URL is formatted correctly
Once those adCenter management criteria have been met, you can then go on to check that the content also meets editorial guidelines, such as the use of trademarks and the type of service or business being advertised. Once an adCenter PPC advert has been accepted, it can become live within minutes, making sure your ad on MSN adCenter Pay Per Click starts working for you straight away, enabling your adCenter management campaign to swiftly start returning on your investment.
MSN adCenter Pay Per Click also provides additional adCenter management services such as dynamic text ad and incremental bidding options, which are intended to help you further customize your adCenter PPC ads and target them at specific times in order to increase click-through-rates. At Click Consult, we have a wealth of experience and expertise in adCenter management, both the technology and marketing, as well as a comprehensive background in website development techniques. Our team of adCenter management consultants can work closely with you to maximise your business potential by developing adCenter PPC into your package, ensuring that adCenter management complements your other techniques and marketing strategies. By incorporating adCenter pay per click into your development package with our adCenter management service, Click Consult can help you to bring in targeted leads, control your positioning in the marketplace, reach your target audience and deliver real returns on your investments.
For more information about MSN adCenter Pay Per Click, Contact Click Consult and discuss your requirements with our team of experts.
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