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Web Design Tips

Using Flash In Web Development

posted on: June 30th, 2010

Flash is useful for adding animated and interactive elements to a web design. Using special software, images can be drawn which are scalable. This means that outlines remain crisp when enlarged or shrunk, rather than appearing jagged in the way that a JPEG, for example, might do. Such smooth types of images are known as vector graphics. Animations produced using Flash allows the viewer to interact with what is happening on screen. For example, one might select certain items and move them around against the background. Flash creations typically load more quickly than other animations, and no programming experience is needed in order to create them. One disadvantage of having Flash on a website is that visitors can only view it if they have downloaded a Flash player. However, many browsers currently have this pre-installed and, if not, it can be downloaded for free from the manufacturer's own site. Creation of Flash movies at a professional level requires purchasing software. Objects are drawn as they appear at key frames within the film and the software then fills in the intervening stages. Objects can be made to rotate, images can be converted into clickable buttons, and sound may be added to films. Although search robots can now read some text contained in Flash files, it is still best not to rely on Flash at present for any significant written content, or to use it in such a way that the site cannot function without it. At web marketing company Click Consult we know exactly when and how to use Flash for a website.

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The Dark Side Of Web Design

posted on: June 23rd, 2010

It can be more difficult to make web design work using dark colours than it is using a light background, and an airy approach. Pale text on a dark background is a lot more tiring for readers' eyes than the ideal combination of black text on white. However, there are certain sites where a dark - and maybe even a largely black - colour scheme can be very effective. A site which has the purpose of displaying a lot of images, such as a photographer's portfolio, can benefit from utilising a darker set of colours. The advantage is that the images tend to stand out more against black or dark grey, and usually there will also be less text, so readers are not being asked to view large blocks of writing which could otherwise strain the eyes. Web designers take into consideration that there text is presented on a darker background, it usually needs to be made larger than it would be if it was displayed as black words on white, in order to remain equally readable. There should also be more space around the lines of text, as this serves to increase legibility. The extreme of white text on black can be more of a challenge to the eye than white on dark grey, or perhaps off-white on black, and it is worth experimenting a little with various shades in order to see what works best in terms of ease of reading. At web marketing agency Click Consult, our web development experts have the skills to create websites with darker colour schemes in order to meet the needs of your business.

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