Web Design Tips
Tone, Colour And Contrast In Web Design
Web design relies upon the skilful use of colour in order to, firstly, delight the eye, and secondly, draw attention to certain areas of the page. The overall use of colour must be balanced or the design will feel off kilter, with clashes or nauseating combinations sending visitors scurrying away from the site. Mastering the use of colour is not enough on its own to make a web design succeed, though, as the elements of tone and contrast are perhaps even more important in making the finished look work. For the colour blind, a page that makes sense without relying on colour to indicate that, say, a certain phrase is a link, or that a particular link has been visited, is much easier to use. Ensuring a page works for everyone means making it work first in greyscale, perhaps using variations in tone to indicate page elements such as links, or basic styles such as underlines. Viewing a site with colour turned off also gives a feel for the contrast and how readable all the text will be for every visitor, not just for those who are colour blind. If a page works in greys, whites and blacks, it will be much more likely to succeed than one which does not, even though the colours might be beautiful. This is because the emphasis is always on ease of use and readability. At internet marketing company Click Consult we know the differences between tone, colour and contrast and understand how to use them on the pages of your website.
Tags: greyscale contrast, page elements, Web Design Tips, website colour schemes
What Clients Can Bring To The Design Process
Sometimes a web design firm might be wary of allowing clients to have too much input into the design process, perhaps because of past experiences where the end result became hopelessly compromised. This can happen due to the internal politics of the commissioning organisation emerging as requests for unhelpful design changes. However, shutting clients out can be a huge mistake as, unless the designers specialise in one area of work, it is unlikely that they will know more than the client about that company's intended web audience. In many cases, clients may be armed with a lot of useful information about their customers, perhaps including statistics about the type of people who are likely to visit a new website, their ages, professions and interests, and maybe even individual reports about what a typical potential user might like and dislike when using a site. This can all save time for a web development team, as much of the necessary research regarding a target audience is already done, and the work of creating a site to fit those needs can begin all the sooner. When the creation of a website takes place in a spirit of collaboration, rather than as a tug of war being played out between designers and clients, the results are much more likely to succeed. Here at internet marketing agency Click Consult, we recognise the advantages of working closely with our clients and we understand that a collaborative approach will help us to produce a website that suits your customers' needs perfectly.
Tags: collaboration with web designers, company audience targeting, optimising web design, web development team
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
