writing press releases
Top Tips For A Good PR
There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things: 1. A great headline. Your headline will usually serve as your title tag for most online press release sites, so it needs to be catchy and contain your keywords. This is a big ask for just a few words. Marketing and advertising copywriters recommend spending around 50% of your writing time on getting the headline and opening sentence of your press release just right. 2. Specific information offered up at the start. You may have heard of the five W's. What, where, when, who and why all need to be answered in the beginning of your press release. The order is up to you. 3. Strong emotional triggers. You want your press release to prompt the reader to do something, even if it's just nod in agreement. 4. Something that gets the reader on your side. Many writers for the web talk about sensationalism being a great way to attract attention, and this is absolutely correct. A press release, however, wants to get the reader on side. 5. An offer to the reader. This doesn't need to be a 'buy one get one free' offer. It just needs to be something of value, whether it is information or entertainment. 6. A unique mystery. This is a dramatic way of saying that your online press release needs to be different enough to stand out!
Tags: Internet Marketing, online PR, online press releases, PR, Press release tips, press releases, SEO press release, Writing an SEO press release, writing press releases
You And Your Press Release
Voice is an elementary part of a traditional press release. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online press releases is how flexible the medium is, but this can lead people into a lot of mistakes. Online press releases can reach audiences in so many different ways. No longer are press releases confined to the standard A4 page print format. As long as it can be sent and downloaded, an online press release can contain anything and can connect you with your target audience in ways that have never been dreamt of before. This connection is where many people get into trouble. It can be easy with online press releases to be overly familiar, creating the wrong type of dynamic between your business and the reader. Once the topic is straight and the content is nailed down, the mistake a lot of companies make is to simply write it up. The end result will contain keywords at appropriate places, and be an interesting read, but nevertheless give the wrong kind of message. A good example of this is the inclusion of the word 'you.' In many cases, 'you' comes in when the message is instructional, for instance 'You can find these recipes at our website'. This is perfectly fine for non-press release content, but it goes against the objective, article-like tone that a press release should have. When composing your press releases, try to keep the tone as close to a journalistic tone as possible. If you would like advice on the tone of your press release, talk to us at Click Consult.
Tags: Internet Marketing, online advertising, online PR, Online Press Release (PR), online press releases, PR, press release, press release writing, writing press releases
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