writing press releases
Traditional Versus Online Press Releases: The Difference
There are so many dud press releases out there on the net that it’s startling. There’s plenty of advice floating around on the subject of writing press releases, and it’s freely available, so what’s the problem? Why do people keep writing truly awful online press releases? Part of the problem may be that some of these writers don’t read the advice that’s available before releasing their online press release. Another part of the problem is that there is a continued misunderstanding about what the difference is between an online press release and a traditional press release. Traditional press releases and online press releases have a few things in common, but it’s important to grasp the differences as well. Here are a couple: *Traditional press releases are limited to a page. Online press releases can be a universe. Although an online press release should be as brief as an offline one, it should contain links. Don’t forget them! *Traditional press releases have a limited compass. Online press releases should go everywhere. In the traditional form, press releases were aimed straight at the press. Very few other people saw them. Online, however, your press release should have a broader audience. You should aim to interest the average reader as well as media sources, bloggers, and people in your industry. Talk to us at web marketing Click Consult about composing online press releases. *Online press releases can explore the medium. One last thing to remember with online PRs is that they don’t have to be limited to words. Consider exploring images and multimedia.
Tags: online press releases, PR content, traditional press releases, writing press releases
One More Reason To Optimise Press Releases
Search engine optimisation is not something that many companies want to think about in connection to their online press releases. An online press release is a different marketing measure, usually, designed to achieve a specific internet marketing aim. Getting the complicated and technical field of SEO into the mix seems like one complication too many. There are quite a few compelling reasons to involve search engine optimisation when you’re writing up a press release. The benefits for your website are just a part of what you can stand to gain if your optimised press release succeeds. One of the lesser considered benefits is the ability to edge your press release up in the lists when it’s posted on a press release hosting site. Getting your online press release to a top position on a hosting site is one of the trickier issues involved in distributing press releases. It’s one of the many good reasons companies involve specialists when designing their press releases, and you can discuss this with us at Click Consult. Developing a press release that will appeal to the site’s users or its editors is just one of the ways to get to the top. Another way is to figure out the ranking system of the site, and to use SEO techniques to edge your way up. Press release hosting sites all have different systems for rating releases, but it is always worth studying their systems. Even if search engine optimisation is not an option, you may discover alternate ways to the top.
Tags: optimising press releases, PR hosting, SEO content, writing press releases
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