Click Consult - Internet Marketing

writing emails

Fixing Email Typos

posted on: August 16th, 2010

Every email marketing list has a number of addresses that bounce back emails due to typing errors. It’s a problem that everyone encounters. On the most part, all you can do is remove the email address from your online marketing list. In some cases, though, the error is simple enough that it can be corrected with a quick fix. For example, some of the most common errors in email addresses look like simple typos, e.g. writer@yhaoo.com rather than writer@yahoo.com. A simple letter switch would fix this, giving you access to another customer. It seems foolhardy not to fix such errors, but some marketers advise against it. Fixing the errors in your subscriber’s email address can seem like a good thing, but it can have a negative outcome. Sometimes these errors are deliberate, and an indication that the subscriber doesn’t want to be found. What you should do If your email marketing material continues to be bounced back from a certain address, it’s a big sign that the owner doesn’t want to receive it. Forcing them to look at your emails isn’t going to help your business. Talk to our team at Click Consult about the drawbacks of forced internet marketing. Some web marketers recommend that you don’t fix mis-typed email addresses, as this is an invasion of the subscriber’s privacy. There is a strong case for fixing these addresses; after all, the subscriber went to the effort of subscribing, and didn’t bother to make up a false email. In any case, it’s important to give your subscribers the option to unsubscribe.

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Retyping Can Save Your Email List

posted on: August 11th, 2010

Typos happen to everyone. No matter how long you’ve been a touch typist, it’s likely that you still rely on the spelling and autocorrect functions in your Word program to cover up your mistakes. In the general public, not everyone can touch type. Typos happen all the time. Are you going to let them ruin the integrity of your email marketing list? Registration and subscription are very common forms of gathering addresses for email marketing campaigns. This kind of address gathering method produces some highly effective lists, because the people on them have chosen to receive your email marketing. This means a significant increase in reader rates compared to bought lists. You can discuss the pros and cons of various email gathering systems with us at internet marketing company Click Consult. Registration and subscription come with their own complications, and typos are one of them. How to get around typos The best method for avoiding typographical errors is to require subscribers to re-type their email address. This ensures that the address is correct and reduces the risk of bounce-backs when you do send out your marketing emails. Requiring re-typing does come with a risk of its own. Studies have shown that subscription rates fall with every extra field to be filled out in the registration form. Adding a second email field can reduce subscription rates, but in the end this may be worthwhile. There’s nothing more frustrating than a huge bounce-back list after an email campaign. Reduce yours with a simple ‘retype here.’

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