website development
Literacy Leads To Better Web Design
Designers tend to see everything in terms of graphic or visual elements. Text becomes a shape, or block, rather than collections of individual words with meaning. This is not helped by the fact that, during a web development project, content creation is often left until last, with designers accustomed to fitting their pages around columns of dummy text. It is better if content is there from the beginning, to be read by the designer before work begins. Then visual aspects of a page can be fitted thoughtfully around the sense and tone of the words. Appropriate colours and images may be used to enhance text. Armed with understanding, the designer can compose a page that breaks large columns into more readable sections and brings important phrases to attention. The result is a more coherent and powerful website, with style and content working together harmoniously. Where the designer has manipulated empty blocks in place of actual content it is a common side-effect that the words in the final version are difficult to read. The background may be too dark, the font too pale, or the combination of colours used might dazzle the reader's eyes. This can be avoided if content is placed at the forefront of a project to remind the designer that it is more than just a shape on the page. The words have something important to say that, when combined with sympathetic design, could have the ability to move the reader. At Click Consult, we integrate content and web design to produce successful websites for an internet marketing campaign.
Tags: Attractive web development, Creating better web design, Internet Marketing, Web Design, Web design and SEO, web development, website design, website development
Web Design Is Different From Print Design
The similarities between designing for print and design in web marketing may seem obvious, but the differences may be greater. Print designers arrange text and images strikingly on the page, and knowledge of typography and colour are important. This is also true in web design but there are other variables to take into account. Colours are different on the web, being made from red, green and blue light (or RGB), as opposed to the CMYK (or cyan, magenta, yellow and black) system of printing inks. Web images are necessarily lower in resolution, 72dpi rather than the typical 300dpi used for print, or pages would take an extremely long time to load. Reading text on screen differs from viewing print on paper, and typography that works well in print may appear less impressive on a web page. As not all computers have every font installed, visitors may even see something completely different. It can be prudent to stick to fonts that are generally found on most computers. Even then, some users' browser settings may substitute another typeface. Print design has a fixed size, while a web page may expand or contract to fit the screen. Web pages are not viewed whole. Visitors scroll down, revealing a little at a time, so the design is never seen in its entirety. Web development uses links to navigate from page to page, unlike print where all pages are present at all times. At Click Consult, we recognise the differences between web design and design for print.
Tags: Typography and web design, Web Design, Web design and print design, web development, web marketing, website design, website development
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