Click Consult - Internet Marketing

website design

The Hidden Added Value In Web Design

posted on: June 3rd, 2010

For the web designer, it can be tricky charging clients by the hour for design work, because of the difficulty in estimating how long it will take to come up with the perfect concept for a brief. The web development process initially requires hours of thought in order to generate ideas, and this time could be spent walking in the countryside, in the studio scribbling on paper, or even while leafing through an art book. Although on rare occasions the time taken for inspiration to strike is shorter than expected, usually clients end up getting far more for their money. An able designer cares about each project, because its success reflects upon their abilities, and because web design is what interests them. The design process may be long and involved, with the designer mulling over possibilities while eating, bathing, and perhaps even while sleeping. Charging by the hour does not really fit the way design work is generated, but it is probably the best method available for most projects. In addition the client is paying for the designer's years of education and experience, all of which are brought to bear upon the website design process. Another part of the equation is the designer's ability to produce results that meet the requirements of a given brief. As designers will usually have proved they can do this time after time, the client is more or less assured of a suitable outcome. At Click Consult, our experienced web designers know how to come up with the perfect design for your website, to ensure that your internet marketing campaign is maximised to its full potential.

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Literacy Leads To Better Web Design

posted on: April 1st, 2010

Designers tend to see everything in terms of graphic or visual elements. Text becomes a shape, or block, rather than collections of individual words with meaning. This is not helped by the fact that, during a web development project, content creation is often left until last, with designers accustomed to fitting their pages around columns of dummy text. It is better if content is there from the beginning, to be read by the designer before work begins. Then visual aspects of a page can be fitted thoughtfully around the sense and tone of the words. Appropriate colours and images may be used to enhance text. Armed with understanding, the designer can compose a page that breaks large columns into more readable sections and brings important phrases to attention. The result is a more coherent and powerful website, with style and content working together harmoniously. Where the designer has manipulated empty blocks in place of actual content it is a common side-effect that the words in the final version are difficult to read. The background may be too dark, the font too pale, or the combination of colours used might dazzle the reader's eyes. This can be avoided if content is placed at the forefront of a project to remind the designer that it is more than just a shape on the page. The words have something important to say that, when combined with sympathetic design, could have the ability to move the reader. At Click Consult, we integrate content and web design to produce successful websites for an internet marketing campaign.

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