web development
Subdomains Versus Subdirectories
Websites generally start life with one domain name, and the structure and content develop as the business develops. The decision on whether to use subdirectories or subdomains for distinct content should be considered carefully alongside your search engine optimisation strategy. Is there any advantage in keeping all of your content within the same domain, and using folders to separate information? For example, plants.com/indoor or indoor.plants.com; subdomains can be developed as if they are completely separate domains, but use a common main domain name. Search engines want to give users the most relevant results, not multiple domains with the same content - they won't list subdomains on their SERPs if they have content that simply mirrors the main domain. So if you are creating subdomains with SEO in mind, do so only if the content is substantially different in nature, for example outdoor.plants.com and indoor.plants.com - but not if you are duplicating this across the subdomains. Subdirectories or folders are a quick and easy way to separate different categories of information on the same main domain. A subdirectory may start life as a couple of pages, but evolve into a larger resource. You might then consider moving the content to a subdomain, but you should do this only if the number of pages of discreet information becomes large enough that it could exist as a website on its own. At Click Consult, we are the internet marketing experts and we offer leading web design and web development services and SEO expertise to help you get the best results for your business.
Tags: subdirectories on website, using subdomains, web development, website structure
Should Web Design Always Please The Client?
It might seem ridiculous to suggest creating a web design that the client does not like. Surely, the person paying for the web development project should be happy with the end result? Although that is undoubtedly true, being happy with the finished site and being personally delighted by its aesthetics are two separate issues. Often a client can be extremely self-confident and articulate about how a website should look, and the designer, striving to please, is swayed by the client's needs and produces something that suits him perfectly. While it might not seem like a problem, there is something risky about the decision to work this way, and that is the failure to consider the website's target audience. The client may have been thinking about his site's potential visitors all along, but if not, if he has merely been catering for his own preferences, then the site could suffer. If the designer keeps the focus on the customers and the client understands that success depends on constructing a website that appeals to them, rather than to him, it will not matter if the result is not to his own taste. As well as the aesthetics, the content of each page needs to be relevant to the desired audience. It is no use planning a design around the choices of a middle-aged man if the site's users will all be teenage music fans. At internet marketing agency Click Consult we work closely with our clients to make sure that websites meet their customers' needs.
Tags: client preferences in web design, Web Design, web development, website target audience
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