web dev
Simple solutions
In the world we live in today, many of the solutions available for some of our problems are complicated, complex and a lot of work. This often puts people off doing the right thing and sorting the problem out properly. We often veer towards options that may offer us a quick fix or a fast solution to our woes. Quick is not always best. Sometimes it takes time and effort to set things straight. On the other hand, it is also the best idea to simply solve the problem right from the get go. Whether you are starting out on web design or need to adjust yours to attract more web traffic, why not try a simple solution that goes a long way? Simple Simon Websites There is a series of books available titled the KISS range. KISS stands for Keep It Simple, Stupid. That phrase captures the essence of web design beautifully. You need to keep it simple, you are being foolish of you don’t. Yes, complex can be awe inspiring, but have you ever stopped to think about why? It is impressive because it is intimidating and not easy to understand and navigate. Intimidation and a sense of not understanding something can give you a false sense of admiration. However, your web traffic may not feel the same way. What they want is something that they can use in the blink of an eye and doesn’t need a user guide. Fancy stuff is all well and good, but when you are designing your business website you should stick to the simplest choices available to you. The simpler it is, the wider the spectrum of people who can use it without a hitch.
Tags: Internet Marketing, online advertising, Web Design, Web Design Tips, web dev, web development, website design, website optimisation
Professionalism versus Las Vegas
Think about this scenario for a minute; what attracts people to funfairs? It is the over-the-top atmosphere of flashing lights, never-ending movement, loud music, colour and fun. Now hold that image in your mind and switch to your website. The aim of your web design is to create a virtual place where your targeted traffic should come and do business with you. You have to impress them to such an extent that they not only want to stay, but convert to customers. You need them to like your website so much that they will come back and be repeat customers. Now ask this question; does your website give the impression of a professional company that can be trusted to do serious business with? Or, do people get the impression that they are in the middle of a funfair when they land on your website? Cater to customers When a site visitor lands on your homepage, being confronted by huge animated welcome banners do not necessarily make them feel welcome at all. It is too in-your-face and overpowering for many people. Add loud music that has been set on auto play and your site visitors will think they are at a funfair. Everything that you incorporate into your web design must be industry specific and appeal to your target audience. What will appeal to children on an interactive website is unlikely to appeal to a large corporation working in the stock market for example. Too much advertising and inappropriate pop up messages are huge irritants for site visitors. Multiple buttons and banners create confusion and visitors lose focus as to why they came to your website. Not only does good navigation help your visitors, it also helps search engines to understand your site more easily, which can be a great help to your SEO (search engine optimisation) efforts. Tone things down to fit the business image you wish to portray to your site visitors. Portraying the right image for your specific business shows professionalism and will help you along the path to success. A good web design company can ensure that your website says exactly what you want it to say to your potential customers.
Tags: SEO web design, Web Design, web dev, web development, web navigation
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