Web Design Tips
Typography Is A Vital Part Of Web Development
Choosing the correct font for a web design project can be difficult but the selected typeface will be extremely important in the overall look of a site. First, a font must be readable or there is no point in using it. On screen, sans serif fonts are generally easier to read, while the opposite is true for print. Many factors affect how type appears to the viewer, making life difficult for the designer. Presently, typefaces are not developed according to universal standards. Also, different browsers have their own ways of rendering type and user settings can change the appearance even more. Finally, there is the monitor and all its variables for colour, resolution and brightness. When using more than one font it is usually better if one is easily distinguishable from the other, providing contrast. Using more than two is only recommended in special cases, such as simulation of a retro style. Sometimes using two fonts by the same designer means they will go well together. A combination of both serif and sans serif helps to achieve a balanced look. It makes sense to research the history and associations of a typeface early in the web development process. Quite subconsciously most people associate fonts with certain ideas. For example, an offbeat style might suggest an attempt to appear young and quirky, while type that reminds one of newspapers signals tradition. The fonts used speak volumes about a website, conveying an image. At Click Consult we make sure that your site's web design sends out the right message for your internet marketing campaign.
Tags: effective web design, Internet Marketing, Typography and web design, Web Design, Web Design Tips, web development, Your text and web design
The Importance Of A Search Facility In Web Design
Many users go straight to the search box on entering a site instead of using the navigation menu. The number of people who do this is commonly underestimated, yet the information typed in can be very valuable when determining customer needs and can easily be collected using web analytics. A search utility should be seriously considered during every web development project. The specific words entered in a search box provide many clues about visitors' intentions. They may indicate information that people are looking for but which the website does not sufficiently cover, or reveal confusion about using part of the site. Analysing the search results can allow such problems to be rectified. Observing which page a particular search was made from and where a visitor went next is useful in determining how an individual page answers users' needs. Possibly the search itself needs to be improved. This may be suspected if visitors leave the site immediately after obtaining their search results. Perhaps too many results are offered and they are not relevant enough, so the customer despairs and moves elsewhere. There is also the question of 'conversion' during an internet marketing campaign, the term referring to any positive outcome such as a sale, or a blog subscription. If the search facility helps visitors find what they are looking for, then the conversion rate should be substantially higher for those who use it. The web development team at Click Consult know that including or improving a search utility is a key feature of the web design process.
Tags: Effective web development, Internet Marketing, Searching on the internet, user friendly websites, Web Design, Web design and SEO, Web Design Tips, web development
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