Web Design
Should Web Design Always Please The Client?
It might seem ridiculous to suggest creating a web design that the client does not like. Surely, the person paying for the web development project should be happy with the end result? Although that is undoubtedly true, being happy with the finished site and being personally delighted by its aesthetics are two separate issues. Often a client can be extremely self-confident and articulate about how a website should look, and the designer, striving to please, is swayed by the client's needs and produces something that suits him perfectly. While it might not seem like a problem, there is something risky about the decision to work this way, and that is the failure to consider the website's target audience. The client may have been thinking about his site's potential visitors all along, but if not, if he has merely been catering for his own preferences, then the site could suffer. If the designer keeps the focus on the customers and the client understands that success depends on constructing a website that appeals to them, rather than to him, it will not matter if the result is not to his own taste. As well as the aesthetics, the content of each page needs to be relevant to the desired audience. It is no use planning a design around the choices of a middle-aged man if the site's users will all be teenage music fans. At internet marketing agency Click Consult we work closely with our clients to make sure that websites meet their customers' needs.
Tags: client preferences in web design, Web Design, web development, website target audience
Bland Web Design Could Harm Your Brand
Since usability and content are key to the success of websites, all too often the actual web design is pushed further down the list of priorities with the result that a timid, rather dull aesthetic is produced. This is likely to be indistinguishable from the design of other, similar websites, and, like painting walls magnolia, it gives the impression that the main aim of the site is to avoid offence. While there are probably few organisations which would wish to risk offending customers, owning a lacklustre, unmemorable website could be almost as harmful for business. The problem with neutral, featureless design is that it gives no impression of a brand. There is no feeling of personality in a series of regular boxes with a beige or grey colour scheme, and such extreme attempts at tastefulness can lose all impact as they blend in the memory of visitors with countless similar sites. While careful web development may well have ensured that such a website works faultlessly, it may never fill web surfers with joy unless the spirit of the business, company or brand is represented in some way that makes the site stand out in the sea of regular waves that makes up the Web. Aspects of colour, composition and typography can be used in many ways to express the feeling behind a site and provide atmosphere, turning a collection of soulless rectangles into an experience; a space that makes people want to linger. At internet marketing company Click Consult, we understand the importance of representing a brand through web design.
Tags: aesthetics and web development, Web Design, Web Development tips, website colour schemes
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