Click Consult - Internet Marketing

successful pay per click

Tasks to Update Your PPC Campaign

posted on: November 11th, 2009

If you’re looking for ways to freshen up your PPC campaigns then here are some simple straightforward steps you can take to improve performance and get better results than ever. To be able to judge the performance make the changes at the beginning of the month.  Here are some tips on how you can make a difference: Check Your Top Keywords By running a keyword report you can identify the top ten keywords.  This enables you focus on the priority keywords rather than get bogged down with those of lesser impact.  Search out those keywords that are most valuable and identify ways to improve the performance. Test Multiple Landing Pages Here you can run a URL report to identify those variations that are not performing.  You can then focus on driving traffic to the top performing landing pages and remove weaker landing pages from the rotation. Placement Performance Identify the websites with the lowest conversion rate and the biggest cost per lead or sale.  Remove those that are not performing. Expand the Keyword List Review your website and see if you have room to increase the keyword list.  You may be able to add a couple of new ad groups.  See if you can locate core phrases or terms that you can expand upon.  Throughout the month fully research your keywords and expand them. Running a successful pay per click campaign takes a lot of time and patience that many do not have, so contact Click Consult to get the help you need.

Tags: , , , , ,

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

copywriting

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

mobile search

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips
Social Media Optimisation

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

September 2010August 2010
July 2010June 2010
May 2010April 2010
March 2010February 2010
January 2010December 2009
November 2009October 2009
September 2009August 2009
July 2009June 2009
May 2009April 2009
March 2009February 2009
January 2009December 2008
November 2008October 2008
September 2008August 2008
July 2008June 2008
May 2008April 2008
March 2008February 2008
January 2008December 2007
November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult