splash pages
The Pitfalls of Splash Pages
You will often see a website with what is called a splash page. This is an introductory page to the website. They are designed to create impact, but unfortunately when it comes to SEO, these pages are not effective. The usual format for a splash page is a page including imagery or animation. You will typically be given a choice of which format you would like to see the website - for example with Flash or without. There is usually no text content and they force the visitor to click again in order to enter the main site. This is where your search engine optimisation will hit problems. Google searches for textual content and does not have the ability to recognise Flash files. This means Google will see a blank page which will perform poorly on search listings. There is also an issue with PageRank flow. Google uses links from pages at the top level of the website allowing Google to run the PageRank through the internal pages. As a typical splash page does not have a menu there are no links for Google to follow, except to the homepage. This means the website finds itself ranked lower than it normally is. This causes problems with PR flow and can create a low PageRank for the site’s pages at top level. Splash pages do allow your web design team to demonstrate their design skills and will load quickly in comparison to the rest of the site but most visitors find them simply annoying and can leave the site as soon as they see a splash page. Make sure you consider the pros and cons carefully before you add one to your site. For more guidance with your SEO contact us as Click Consult.
Tags: good SEO practice, Internet Marketing, online advertising, PageRank, PageRank flow, Search Engine Optimisation (SEO), SEO, SEO Tips, splash pages
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
