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SEO and the recession

posted on: July 10th, 2009

Everyone is highly aware at the moment that the world’s economy is extremely tight. This means every company, big or small is looking into every possible way they can save money. The tighter things get, the more businesses are cutting corners to stay profitable. One of the services people look to immediately is cutting down on their search engine optimisation costs. This could lead to serious trouble for the business. If you think logically about this; during any recession people are going to think twice before spending money. This means that if you cut down on your search engine optimisation, your ranking results will drop down. Think smart Dropping down means that your business is no longer highly visible to potential customers. Once you have dropped off that crucial first page in the SERPs, your website will have less visitors. Fewer visitors mean that the chance of converting visitors into paying customers becomes far more difficult.  Then search engine optimisation efforts have to be redoubled to be able to start the laborious climb back up the rankings. It is usually far quicker to drop down in the ranking than it is to climb back up.  It also takes much more of your resources to fight your way up the ranking than it took to stay static and highly visible. Using resources that could be utilised for other aspects of the business can have long-term repercussions. Therefore, in reality you should not be cutting your SEO and marketing efforts during a recession. You should be redoubling your efforts to stay competitive for fewer available customers.

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User-generated content is an excellent SEO tool

posted on: June 16th, 2009

Internet marketing is extremely competitive and no business can afford to neglect any opportunity that helps optimisation efforts which boost rankings in the search engine page results. The internet has also become a highly interactive arena. Getting user participation holds huge benefits for your website and business. Various forms of user-generated content have grown in popularity and is an incredibly powerful tool for your online business growth. Search engines and their algorithms are ravenously hungry for new and fresh content. Each and every time a user adds new content to your website, the site becomes stickier. This makes it easier for the search engine spiders to crawl your website. Every new bit of content is an open invitation to the SE spiders to come and visit, which they happily do. Web pages with a lot of content become super sticky and bring steady climbing up the ranking ladder for your site. When user-generated content makes use of your keywords, it adds another level of benefits. Best types of user-generated content Each different type of user-generated content has a different purpose. This results in specific search engine optimisation and brings a wide spectrum of benefits that’s market related. These include a comments page, a forum, a blog and social bookmarking. Podcasts and user-generated videos generate a lot of interest that bring traffic to your website. Publishing user-generated articles that add value to your website help build relationships. Wiki is another user-generated tool to utilize to your benefit and works well. All of these encourage interaction that promote trust. And that can build long-lasting relationships that are invaluable to your business.

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