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Search engine optimisation not only involves structuring your site well and gathering good quality content. It also involves making sure that content is relevant to the products and services you provide, and that it contains the right keywords to allow search engine spiders to rank your site. If you want a high page ranking for specific search terms then you need to check that you are using keywords appropriately. If the incidence is too high in proportion to the content, then your site may be penalised, too low and you won't see your site up there in the realms of page one. One way to minimise the risk of being penalised for using the same keywords too often, is to use the range of contextually related words that search engines deem to be relevant to the content of your site. Search engines apply latent semantic indexing or LSI by using a complex mathematical technique to find conceptual relationships between words. You can see the results of LSI in Google by putting the symbol "~" before whatever you enter in the search bar. Related keywords will be highlighted and those are the words Google would see as relevant to the search term. Ensure that your content includes these words and it will be rated more highly in terms of quality. Click Consult provide a range of free tools that you can apply to pages on your site - we want you to be able to see how efficient your SEO is. Enter page addresses into the keyword balance checker and decide where you need to tweak your content.
Tags: free SEO tools, keyword density checker, SEO Tips, tweak your content
Adding Hyperlinks To Keywords
When writing content it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can develop the page’s relevance and ultimately create greater relevancy for your site. One way of reaping the rewards of adding in keywords is to include a hyperlink to a minimum of one keyword on every page. When you add a link to a page that is extremely relevant to the main text the page is more likely to be connected to that keyword by search engines. This in turn ensure the search engines can find the relevant information easily. Although it is the norm for sites to focus on four to five keywords some sites can have ten or more making adding links a real hassle particularly if the links are added after reams of content has already written. If this is the case then you can utilise the benefits of automatic keyword linking tools. WordPress has a plug-in called SEO Smart Links that can be very useful in these instances. SEO Smart Links gives the administrator the ability to add several keywords and a URL for each one. The plug-in then adds a link to every keyword automatically as the page is accessed by a search engine or visitor. At Click Consult we can provide advice on all elements of SEO and can help you to develop winning results.
Tags: keyword research, Search Engine Optimisation (SEO), SEO, SEO Tips, WordPress and SEO
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