Click Consult - Internet Marketing

SEO company

What’s It Worth?

posted on: July 23rd, 2010

So you're shopping for an SEO provider - where do you start when the budget is limited and you need to go after the best value for money? Well it depends on the range of services you need to buy in. SEO companies normally offer different levels of service and price accordingly. It's difficult to find open pricing on websites but quotes are readily available and SEO companies generally advertise specific packages designed to address a range of requirements. As a guide, fixed price packages can be charged in the thousands right through to tens of thousands for the most comprehensive service. However companies may offer hourly rates for consultation, single service charges and even profit-sharing so weigh up your options carefully. What you should base your decision on first and foremost is quality. You will generally get what you pay for - the most successful and high profile SEO companies will most likely charge the highest rates but the best way to approach this is from the standpoint of investment. You will be investing in the future profitability of your company so the investment is money well spent if it reaps the right rewards. At Click Consult we offer a free SEO analysis of your website and a proposal for search engine optimisation and other SEO services. Costs will be billed monthly and there are no setup fees applicable. Keep track of your SEO project and you should be able to see where your money is having the greatest impact.

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SEO Maintenance

posted on: April 20th, 2010

Imagine the situation - you have just finished setting up SEO for your site and everything is running well.  However as you had to leave other elements of the business to run themselves whilst the search engine optimisation process was underway, the site is left to tick along for a few weeks whilst you focus on everything else.  Over time you vaguely remember that the SEO company you work with advised you should post regular content so you add some fresh articles.  You also add some links to a few associates as they have agreed to link to you.  After just a couple of months the site has deteriorated into a shambles. Putting together an ongoing maintenance routine for your site is of paramount importance to encourage a healthy website.  Most companies will have a schedule in place before they start with SEO which may cover backing up files and checking code on a regular basis.  SEO checks can then be slotted into the regular routine.  You don’t have to keep checking each day or every week but you do need to make regular checks. The type of routine you set up will depend on how your site has been optimised.  It will usually cover checking keywords, analysing statistics and checking on the competitors.  It should also incorporate posting regular content which will attract search engine spiders to the site.  Your search marketing tactics may change over time so include trend analysis also. At Click Consult we can help with all elements of SEO.

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