SEO campaign
Make Your Landing Pages Worth Landing On
Regardless of whether you are managing a PPC campaign or an organic SEO campaign you need to ensure that you have developed well tailored landing pages to accommodate the phrases and keywords that you have targeted. Landing pages determine largely whether a person stays on your website or moves on to another so it is imperative to get them right. When designing content to go on your landing pages it is critical to consider certain aspects to ensure your readers remain interested and you ultimately achieve your goals for leads or sales. No matter what the end aim is, whether to sell services and products, build an online presence for your business or give information, the landing pages will have a huge impact on how well your site is perceived to serve this purpose. Always include at least one call to action in your content for a landing page. If you don’t visitors could be left wondering why the page is there and what they are meant to do next. Landing pages should not be long winded and dense with content. If a visitor lands on a page that bombards them with large paragraphs of text they are likely to click the back button with a matter of seconds. If you overload pages with large amounts of keywords you risk not only the content reading unnaturally but you may also create a negative impact on the site’s rankings. At Click Consult we can help with all aspects of web marketing and search engine optimisation.
Tags: call to action, Homepage content, landing pages, Landing pages and web dev, Search Engine Optimisation (SEO), SEO, SEO campaign, SEO content, web marketing
Keep Ahead Of The News
There are certain ways you can make sure that your blog will attract the type of traffic that you want and be an asset to your search engine optimisation. One of which is to consider what people will be searching for at particular times. To do this you need to keep one step ahead of the news, keeping your blog up-to-date. Keep your scope broad You may think that blogging is simply another means to flood your website with relevant keywords. However, you also want to entice traffic from other areas that are not as competitive or specific. Your site will already feature the important keywords on each page as part of initial SEO, so take the chance to broaden the scope on your blog. Relevant news items Each day you should search the web for news items that are relevant in some way to your site. These stories will already have been covered by someone else, but by giving your take on them and adding them to your website you can capitalise upon the interest of the target audience as it happens in real-time. By doing this you are providing the news they want, when they demand it. By adding articles like these to your site you are also picking up new traffic through the subtle changes they give to the top keywords you use on the site. These are referred to as long tail searches and the can provide a significant resource that is inaccessible without providing high quality, up-to-date and relevant news. At Click Consult we can help you to develop great SEO campaigns using news.
Tags: Blogging and SEO, Google news and SEO, News items and search engne optimisation, Search Engine Optimisation (SEO), search engine optimisation campaign, SEO, SEO campaign
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