Click Consult - Internet Marketing

SEO

Optimise Your Blogs With Images

posted on: March 9th, 2010

Using images within content and articles is not essential, but by introducing them you can create several advantages for yourself, for your blog and for your SEO efforts.  If you add images to content it will attract more people to click through to the site from Google News when you have been accepted as a publisher. If you do get a blog accepted in Google News then it is wise to optimise the images used within the articles so that they are more readily picked up by Google.  This will allow the image to be positioned against the link in the search results.  If you want to do this and get the most out of your blog you need to ensure that the images meet Google’s requirements. Here are the main points to remember when writing blog posts with images: - Aim to use larger images that are well in proportion - Take care to position the image at the top of the page, near the article title.  This ensures it is linked to the topic you have covered in the blog - Always put images into the JPEG format for Google - Choose your keywords wisely when describing the image as this will link into your search results - With these factors in mind you can help Google to pick up your blog and its images.  In turn you should start to see a notable increase in the click through rates from the results pages At Click Consult we are experts in search engine optimisation and the use of images for SEO and search marketing.

Tags: , , , , , ,

Understanding Link Spikes

posted on: March 4th, 2010

When it comes to search engine optimisation, links are a significant element to any campaign. In fact, in the internet arena, links are the be all and end all.  Over time the amount of links that point to a website will gradually grow, rising steadily.  Over a year there tends to be a natural progression.  However, if you were to experience link spikes things would look very different. What are link spikes? A link spike is pretty self explanatory.  It shows a massive increase in the amount of backlinks to your website up over a relatively short amount of time.  If it was charted on a line graph you would see a steep spike in volume. Search engines will be drawn to your site if they see a link spike.  It can actually wave a red flag as link spikes tend to be an unnatural phenomenon in the SEO world. Unnatural link spikes can happen where a product is sought after on a seasonal basis.  For example, if a website sells grass seeds there are likely to be a surge in backlinks at particular times in the year.  If the link spike however does not coincide with the current trend in searches for grass seeds it will be viewed as an unnatural link spike.  This can cause your website to be penalised by the search engines, which can end in a reduction in ranking or even a ban from the indexes. At Click Consult we can guide you on all SEO issues to ensure your rankings remain high in your web marketing campaign.

Tags: , , , , , ,

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

March 2010February 2010
January 2010December 2009
November 2009October 2009
September 2009August 2009
July 2009June 2009
May 2009April 2009
March 2009February 2009
January 2009December 2008
November 2008October 2008
September 2008August 2008
July 2008June 2008
May 2008April 2008
March 2008February 2008
January 2008December 2007
November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult