SEO
Optimise Your Blogs With Images
Using images within content and articles is not essential, but by introducing them you can create several advantages for yourself, for your blog and for your SEO efforts. If you add images to content it will attract more people to click through to the site from Google News when you have been accepted as a publisher. If you do get a blog accepted in Google News then it is wise to optimise the images used within the articles so that they are more readily picked up by Google. This will allow the image to be positioned against the link in the search results. If you want to do this and get the most out of your blog you need to ensure that the images meet Google’s requirements. Here are the main points to remember when writing blog posts with images: - Aim to use larger images that are well in proportion - Take care to position the image at the top of the page, near the article title. This ensures it is linked to the topic you have covered in the blog - Always put images into the JPEG format for Google - Choose your keywords wisely when describing the image as this will link into your search results - With these factors in mind you can help Google to pick up your blog and its images. In turn you should start to see a notable increase in the click through rates from the results pages At Click Consult we are experts in search engine optimisation and the use of images for SEO and search marketing.
Tags: Blogs and images, Link building and images, Optimising images for SEO, Search Engine Optimisation (SEO), search marketing, SEO, SEO blogs
Understanding Link Spikes
When it comes to search engine optimisation, links are a significant element to any campaign. In fact, in the internet arena, links are the be all and end all. Over time the amount of links that point to a website will gradually grow, rising steadily. Over a year there tends to be a natural progression. However, if you were to experience link spikes things would look very different. What are link spikes? A link spike is pretty self explanatory. It shows a massive increase in the amount of backlinks to your website up over a relatively short amount of time. If it was charted on a line graph you would see a steep spike in volume. Search engines will be drawn to your site if they see a link spike. It can actually wave a red flag as link spikes tend to be an unnatural phenomenon in the SEO world. Unnatural link spikes can happen where a product is sought after on a seasonal basis. For example, if a website sells grass seeds there are likely to be a surge in backlinks at particular times in the year. If the link spike however does not coincide with the current trend in searches for grass seeds it will be viewed as an unnatural link spike. This can cause your website to be penalised by the search engines, which can end in a reduction in ranking or even a ban from the indexes. At Click Consult we can guide you on all SEO issues to ensure your rankings remain high in your web marketing campaign.
Tags: Link spikes, Link spikes and SEO, Search Engine Optimisation (SEO), SEO, SEO campaign, SEO links, web marketing
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