search engine optimisation success
The Importance of Links
The most important part of search engine optimisation is getting your linking strategy right. Your internal links are important for telling a search engine how your website is structured whereas the external links from other sites can be seen as votes, informing search engines about what you do and what the site is all about. The more quality votes your site has, the better it will be perceived by Google. Internal links: An internal link is an effective means of letting search engines know how your website works and where relevant information is located. Internal links help you to control the link structure by employing things such as breadcrumbs, which create associations between subpages and categories. When linking to a page it’s best to use descriptive anchor text which is relevant to the page you are linking to. Links saying ‘read more’ will be less effective than links where the heading or title of an article is used. External links: External links help to increase your ratings by acting as a vote. However, unlike internal links, you don’t have as much control over the anchor text which may lead to people throwing Google bombs by linking to your site using irrelevant anchor text. You can control external links by creating them yourself. If you know an industry well and have friends who can link to you, it's worth doing. Another option is to link to industry forums and directories. At Click Consult we can help you to develop effective SEO for your website and ensure you get the top rankings.
Tags: external linking, internal linking, Internet Marketing, linking, links, online advertising, Search Engine Optimisation (SEO), search engine optimisation campaign, search engine optimisation success, SEO
Using Internal Links with Keywords
When it comes to optimising the effectiveness of your keywords, there are many ways you can ensure that you achieve a higher ranking with Google. One such way is to optimise the homepage as part of your SEO strategy and include on and off page links. Internal linking is another way of ensuring your keywords achieve their full potential with little extra effort on your part. Most websites don’t include the keywords within the navigation menu. This is a great oversight as introducing keywords here can significantly boost search engine rankings and ultimately attract more visitors in the long run. Google and other search engines will rank a keyword higher if it is positioned in the navigation menu as a link in comparison to a keyword placed within a body of text that isn’t linked. When search engines looks at the navigation bar, they weigh more importance on links that route through to the inner pages. If you link through from the homepage to keyword-relevant pages, you increase the link value which in turn ensures that these pages have a higher ranking in the longer term. A review of the navigation within your website is always recommended. You can then identify if keywords can be incorporated into the navigation menu to optimise their effectiveness. By clever use of keywords within both text and navigation areas you can significantly improve your search engine optimisation efforts. Increasing the effectiveness of keywords is intrinsic to a successful SEO strategy. For more help in this area contact us at Click Consult.
Tags: google analytics, Internet Marketing, keywords, online advertising, Search Engine Optimisation (SEO), search engine optimisation success, SEO, SEO Tips
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