Click Consult - Internet Marketing

search engine optimisation campaign

Keep Ahead Of The News

posted on: March 22nd, 2010

There are certain ways you can make sure that your blog will attract the type of traffic that you want and be an asset to your search engine optimisation.  One of which is to consider what people will be searching for at particular times.  To do this you need to keep one step ahead of the news, keeping your blog up-to-date. Keep your scope broad You may think that blogging is simply another means to flood your website with relevant keywords.  However, you also want to entice traffic from other areas that are not as competitive or specific.  Your site will already feature the important keywords on each page as part of initial SEO, so take the chance to broaden the scope on your blog. Relevant news items Each day you should search the web for news items that are relevant in some way to your site.  These stories will already have been covered by someone else, but by giving your take on them and adding them to your website you can capitalise upon the interest of the target audience as it happens in real-time.  By doing this you are providing the news they want, when they demand it. By adding articles like these to your site you are also picking up new traffic through the subtle changes they give to the top keywords you use on the site.  These are referred to as long tail searches and the can provide a significant resource that is inaccessible without providing high quality, up-to-date and relevant news. At Click Consult we can help you to develop great SEO campaigns using news.

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Beat Writer’s Block When Article Writing

posted on: February 19th, 2010

If you have a blogging section on your website and write for it regularly as part of your SEO you will definitely have experienced the dreaded writer’s block at some point.  It is imperative that you understand how this common phenomenon can be overcome so that you can continue to write excellent and relevant articles that keep your customers coming back for more. When writer’s block does strike the best approach is to go back to basics and take time out to consider why you began writing the articles to begin with.  What were your main goals and what did you want to achieve?  Most importantly, what did your target readers want from the articles? This will normally help the light bulb to switch back on and help to create some new ideas for writing.  If this isn’t the case then your next port of call is to look at the latest news and look for news items that are relevant to your website. Once you are armed with a topic you can start to plan out the article either on paper or in your head.  This will ensure you create the most effective piece.  Use the plan as a summary of the content and expand upon the ideas from there. When writing the remaining article, employ a pyramid structure.  This involves writing about the most important point first and working back.  This method should help you to develop an article that is appropriate, structured and guaranteed to sustain your readers’ interest. Here at Click Consult we can help with all your search engine optimisation techniques and your wider internet marketing campaign.

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