search engine optimisation campaign
Beat Writer’s Block When Article Writing
If you have a blogging section on your website and write for it regularly as part of your SEO you will definitely have experienced the dreaded writer’s block at some point. It is imperative that you understand how this common phenomenon can be overcome so that you can continue to write excellent and relevant articles that keep your customers coming back for more. When writer’s block does strike the best approach is to go back to basics and take time out to consider why you began writing the articles to begin with. What were your main goals and what did you want to achieve? Most importantly, what did your target readers want from the articles? This will normally help the light bulb to switch back on and help to create some new ideas for writing. If this isn’t the case then your next port of call is to look at the latest news and look for news items that are relevant to your website. Once you are armed with a topic you can start to plan out the article either on paper or in your head. This will ensure you create the most effective piece. Use the plan as a summary of the content and expand upon the ideas from there. When writing the remaining article, employ a pyramid structure. This involves writing about the most important point first and working back. This method should help you to develop an article that is appropriate, structured and guaranteed to sustain your readers’ interest. Here at Click Consult we can help with all your search engine optimisation techniques and your wider internet marketing campaign.
Tags: Article and PR SEO copywriting, Article writing for SEO, Internet Marketing, Search Engine Optimisation (SEO), search engine optimisation campaign, search engine optimization, SEO, SEO article writing, SEO copywriting
Weaving Major Keyword Phrases Into Blogs
As part of your search marketing and search engine optimisation campaign, you keep a steady flow of new articles and informative blogs uploading to your website. You have a detailed list of keywords with a top list of major ones that apply to the site as a whole. Now, the question is how do you successfully weave these into your blog articles? Long tail key phrases and major keywords To begin with, it makes sense to differentiate between the long tail key phrases and the major, traffic-generating keywords which apply to the homepage, for example. The major key phrases you choose are likely to have two to three words in them and should be references to your products and services in a direct way. However long tail key phrases should be less obviously connected to services and products and will be the types of phrases for which you don’t specifically optimise your site for, but do show up in the search results that refer to your site. Applying major keywords to blogs You don’t need to use the major keywords in the blogs on your site. Although you will have optimised the site as a whole for these phrases, the blogs are a supplement to that. These major keywords will turn up in the writing naturally if you are sticking to topics that are relevant. If an individual article doesn’t contain many of them then there is no cause for concern. Blogs should largely be focused on interesting users. At Click Consult we have an expert team to help with all your SEO issues.
Tags: Keywords and SEO blogs, Long tail keyphrases, Long tail keywords, Search Engine Optimisation (SEO), search engine optimisation campaign, search marketing, SEO
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